What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Marketing Automation - B2C category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

4% Negative
2% Neutral
94% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Efficient Service

Feature Ratings

Average 86

Marketing Master Data Management

89

Customer Journey Modelling

89

Email Marketing Automation

88

Marketing Project Management

87

Mobile Marketing Management

87

Multivariant Testing

86

Marketing Analytics

86

Marketing Asset Management

85

SMS Marketing

85

Social Media Marketing Management

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

87

Quality of Features

87

Ease of Implementation

87

Availability and Quality of Training

86

Breadth of Features

86

Business Value Created

84

Ease of Customization

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

82

Vendor Support

81

Usability and Intuitiveness

81

ActiveCampaign Reviews

Salini K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2021

Effective & Powerful Automation Tool Ever

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

We utilized ActiveCampaign for a variety of purposes, including automated email and form processes to introduce the service, customized landing pages that synchronize with our Triggering event system, and a CRM and pipeline to track users and potential partners. We like tracking individual users to see how they interact with our material. That's why it differs from other products or services.

What is your favorite aspect of this product?

I always assumed that ActiveCampaign would be out of my price range as a newer company owner, but that was not the case until I decided to give it a shot. Not only was there a reasonable pricing point that suited my company, but the customer support manager who was assigned to me treated me as if I were a high-priced consumer. I've discovered new methods to engage my email list and gain more subscribers while utilizing it for the past six months. It's simple to use, offers fantastic choices even on the basic subscription, and provides a wealth of information on expanding your mailing list.

What do you dislike most about this product?

Active Campaign may be a massive learning curve as you gain a grasp on the various ways you can configure the system to fit your needs. You are not using every item, just like you don't have to use every tool, but it might be difficult to determine which ones to prioritize first in order to generate momentum for your business.

What recommendations would you give to someone considering this product?

I looked at numerous systems and found that none of them provided all we needed, however, ActiveCampaign came closest. The reality is that the free induction and continuing assistance are so fantastic. This process has been incredible. Obviously, it depends on your demands and which platform meets the most of them, but if you're looking for something simple to set up and use but is also strong and has a number of advantages. Active Campaign is fantastic!

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Davide C.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2021

Best Marketing Automation of its price range

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Marketing Automation builder

What is your favorite aspect of this product?

Marketing Automation builder

What do you dislike most about this product?

Not so easy to use at first

What recommendations would you give to someone considering this product?

Take a look at their Facebook group and ask there for help if needed

Pros

  • Performance Enhancing
  • Unique Features
  • Inspires Innovation
  • Fair

Vivek Z.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Easiest & Effective Way to Manage Email Campaigns

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

We're better than ever at keeping track of how many leads we're generating. Using lead magnets and event pages, we've connected our sites to collect that information effortlessly. It's great to have all of our advertising and marketing data in one place, rather than in separate silos. When it comes to nurturing our audience and keeping them involved with our products, activities, conferences, and offers, the Email Automation capabilities in AC have been by far the most effective tool we have. Using diverse campaigns, I've been able to further diversify my email list and connect my audience.

What is your favorite aspect of this product?

As a young business owner, I always assumed that ActiveCampaign would be beyond my grasp until I decided to give it a try. As a bonus, I was treated like a VIP by the customer care representative assigned to me. With its help, I've discovered new methods to engage my email list and get additional subscribers. Active Campaign's automation is fantastic. Whenever someone attends an event, downloads a report, or starts a project, we've set up automatic sequences to be sent to them. There are a lot of useful features, even in the basic plan, as well as a lot of advice on how to expand your email list.

What do you dislike most about this product?

While the landing page and email templates aren't bad, they might use a facelift. As a result, the emails are not optimized for mobile devices even though I've selected mobile optimization. I wish it was easier to drag and drop. Using the automation feature requires a little bit of practice. Many of the resources are not being used by me, primarily due to my lack of time.

What recommendations would you give to someone considering this product?

If you're sincere about your organization, I'd advise ActiveCampaign to you. Its integrated CRM databases and market positioning are quite strong, and there's a high degree of automation possible. Some of the other platforms could be a better fit if you're looking for basic automated mailings like newsletters but ActiveCampaign should be on your selection if you want to utilize data types, forms, and data to segment customers dynamically and send consumers along bespoke pathways.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

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