What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Marketing Automation - B2C category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

4% Negative
2% Neutral
94% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Efficient Service

Feature Ratings

Average 86

Marketing Master Data Management

89

Customer Journey Modelling

89

Email Marketing Automation

88

Marketing Project Management

87

Mobile Marketing Management

87

Multivariant Testing

86

Marketing Analytics

86

Marketing Asset Management

85

SMS Marketing

85

Social Media Marketing Management

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

87

Quality of Features

87

Ease of Implementation

87

Availability and Quality of Training

86

Breadth of Features

86

Business Value Created

84

Ease of Customization

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

82

Vendor Support

81

Usability and Intuitiveness

81

ActiveCampaign Reviews

Young D.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Fantastic email and marketing automation solution

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is really beneficial to me and my company. Email creation, automated email responses, sign-up forms, landing pages, and much more are all possible. It's quite simple to use. The assistance I've received from their team has been really efficient, professional, and useful. It was wonderful that it included different templates for greeting sequences, follow-up sequences, and abandoned cart sequences.

What is your favorite aspect of this product?

We've started using ActiveCampaign for email automation with great results. This feature is a critical tool for us to engage with our customers. All of our marketing emails are sent via it. Active Campaign addresses several difficulties, including segmentation of our client's data, tracking of open/read/click KPIs for newsletters sent, and email automation. To sum it up, my decision to use Active Campaign as my email marketing provider was a great approach.

What do you dislike most about this product?

When we worked on automation, the UI can be a touch sluggish at times. Its email generation interface is outdated, and its image asset management is clumsy and ineffective. Sometimes when the text editor performs only a portion of what I want, I have to fiddle with the settings to get the texts to the size, font, and color I want.

What recommendations would you give to someone considering this product?

I definitely suggest ActiveCampaign to anyone who wishes to send emails, especially trainers and entrepreneurs who have to be consistent with their marketing and branding efforts. We switched to Active Campaign because of the price difference. Active Campaign is far less expensive and includes all of the key features that you'll need to put up solid marketing automation and customer service system.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kate M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Seamless, intuitive, and unified Platform

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

In terms of product features, deliverability, and value for money, ActiveCampaign is hard to beat. What matters most to me is the quick, personal relationship I have with ActiveCampaign personnel, who proactively seek out me regularly to see how I'm doing with marketing and if they can assist.

What is your favorite aspect of this product?

ActiveCampaign is an advanced tool that empowers us in streamlining our client service activities. AC has made it easier for my company and clients to create email marketing campaigns continuously. We're always seeking to find better ways to deliver our message in front of the right people at the right time at my organization. We can do that with ease due to the ActiveCampaign.

What do you dislike most about this product?

Mobile connectivity is limited, which is to be expected. When we do automation with hundreds of steps, then we will have to browse a lot to have all of them that irritate me. I've accidentally deleted all of a campaign's material while working on a laptop without a PC, and there's no undo or last saved version.

What recommendations would you give to someone considering this product?

When it comes to an ActiveCampaign, you must have realistic expectations. It's an effective and easy application. The active campaign, unlike the previous platform I was using, does not have an e-commerce platform, but it does integrate with a variety of them. I like the aspect that two-way SMS is possible due to the extensive integration with SalesMsg and that the discussions are saved in the contact record.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Inspires Innovation

Josh T.

  • Role: Operations
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Activecampaign the best email marketing software.

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

I’ve researched and tried variety of email marketing platforms, and i selected ActiveCampaign owing to its accessibility and quality. ActiveCampaign offers all the options i would like to automate my client experience and send regular marketing emails to my followers. I appreciate the simplicity of the e-mail templates and have had sensible results with deliverability. I love however the content is so organized. The teachings are clear and concise, it includes videos, quizzes, and includes a discussion board wherever you’ll check with alternative professionals in the trade and their best tips for success.

What is your favorite aspect of this product?

I love their campaign mode as you’ll do plenty during this mode and interact your customers. You’ll build workflows as per your wants and building workflows is incredibly easy. I simply took a 2-hour course within the ActiveCampaign Courses Library and i was sensible to go with building campaigns and workflows.

What do you dislike most about this product?

I dislike how some aspects of the software system are a touch disjointed. For example, once I edit a form I want I could edit it within the same space. I conjointly wish there was a way to favorite automation, so I don’t need to click through pages to search out the automation I consult the most.

What recommendations would you give to someone considering this product?

Take the time to familiarize yourself with the software, and undoubtedly consult existing videos to assist get set up. It can satisfy you because of its superb options that are fully beneficial.

Pros

  • Performance Enhancing
  • Unique Features
  • Efficient Service
  • Inspires Innovation

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