What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Marketing Automation - B2C category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

95 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

4% Negative
3% Neutral
93% Positive

Pros

  • Transparent
  • Performance Enhancing
  • Acts with Integrity
  • Security Protects

Feature Ratings

Average 86

Marketing Master Data Management

89

Customer Journey Modelling

88

Email Marketing Automation

88

Marketing Project Management

87

Mobile Marketing Management

86

Multivariant Testing

86

Marketing Analytics

86

Marketing Asset Management

84

Social Media Marketing Management

84

SMS Marketing

83

Vendor Capability Ratings

Average 84

Ease of Data Integration

87

Quality of Features

86

Ease of Implementation

86

Availability and Quality of Training

86

Breadth of Features

85

Business Value Created

84

Ease of Customization

84

Ease of IT Administration

83

Product Strategy and Rate of Improvement

81

Vendor Support

81

Usability and Intuitiveness

80

ActiveCampaign Reviews

Chantel M.

  • Role: Finance
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Offer best email marketing automation functions

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign stands out from the competitors due to its ability to fully automate marketing and make email marketing simple. Additionally, its capacity for integration gives it a competitive edge over rivals. We can combine all of the resources we need to succeed in order to develop stronger marketing strategies and, as a result, noticeably boost our revenue streams.

What is your favorite aspect of this product?

The feature that I found most great about it is that thanks to its robust integration functionality, it enables us to experiment freely with our most beloved apps to design interactive campaigns. Finally, I want to draw attention to its interface, which is considerably more reliable, adaptable, and interesting and makes work easier than before. Facebook, Google Analytics, and hundreds of other well-known software programs all seamlessly integrate with ActiveCampaign.

What do you dislike most about this product?

More importantly, their automatic emails will no longer trigger because I spent so much time on the installation. Not even a little noise from the engineers has not been received since I sent complaints to engineering almost four weeks ago. They were gracious enough to offer me free service when I requested its subscription but that isn't what I really want.

What recommendations would you give to someone considering this product?

With hundreds of free built-in automation and a lot of amazing features, ActiveCampaign makes a variety of tasks easier, including email follow-up, cart abandonment notifications, fenced content distribution, and more. It will be your first remedy if you want to automate the marketing process, so you can deliver amazing customer experiences.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Unique Features

Katherine M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Play with marketing automation on your budget

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Because it is simple to customize to the requirements of our business model, ActiveCampaign is the ideal solution for our company. I enjoy it most since it operates differently from other platforms I've used; In contrast to others, it offers total marketing automation, which I think is pretty remarkable about this system. It also automates marketing activities without leaving any gaps.

What is your favorite aspect of this product?

The feature that makes this system stand out from other platforms is that the AI engine at ActiveCampaign anticipates when our emails are opened and clicked, and it also helps in identifying the prospects who are most likely to become our potential customers. ActiveCampaign and our preferred programs integrate well. Because there are so many options for customization, it is very simple to adjust to our needs.

What do you dislike most about this product?

The system currently has more features than I will probably ever utilize. This, however, is hardly a "disdain." Although I don't currently utilize and fully comprehend many components, I might in the future when I get a complete handle on it, currently because I am new there so I don't have the proper knowledge.

What recommendations would you give to someone considering this product?

Reduce your time and effort right now by using ActiveCampaign. My advice is simple, but it will be more effective for you. Specifically, I advise users to take advantage of the free trial before choosing ActiveCampaign so they can experience its strength and investigate how it can be helpful for their business entirely, marketing automation, email marketing, CRM, and customer service that fosters amazing customer experiences.

Pros

  • Enables Productivity
  • Effective Service
  • Inspires Innovation
  • Saves Time

Young D.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Fantastic email and marketing automation solution

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is really beneficial to me and my company. Email creation, automated email responses, sign-up forms, landing pages, and much more are all possible. It's quite simple to use. The assistance I've received from their team has been really efficient, professional, and useful. It was wonderful that it included different templates for greeting sequences, follow-up sequences, and abandoned cart sequences.

What is your favorite aspect of this product?

We've started using ActiveCampaign for email automation with great results. This feature is a critical tool for us to engage with our customers. All of our marketing emails are sent via it. Active Campaign addresses several difficulties, including segmentation of our client's data, tracking of open/read/click KPIs for newsletters sent, and email automation. To sum it up, my decision to use Active Campaign as my email marketing provider was a great approach.

What do you dislike most about this product?

When we worked on automation, the UI can be a touch sluggish at times. Its email generation interface is outdated, and its image asset management is clumsy and ineffective. Sometimes when the text editor performs only a portion of what I want, I have to fiddle with the settings to get the texts to the size, font, and color I want.

What recommendations would you give to someone considering this product?

I definitely suggest ActiveCampaign to anyone who wishes to send emails, especially trainers and entrepreneurs who have to be consistent with their marketing and branding efforts. We switched to Active Campaign because of the price difference. Active Campaign is far less expensive and includes all of the key features that you'll need to put up solid marketing automation and customer service system.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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