What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.5
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.8
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ActiveCampaign Reviews
Eduardo G.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Sep 2021
Uma excelente ferramenta de e-mail marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
O preço é atrativo
What is your favorite aspect of this product?
As funcionalidades oferecidas pelo baixo custo
What do you dislike most about this product?
Usabilidade da ferramenta poderia melhorar.
What recommendations would you give to someone considering this product?
Recomendo a todos que precisem de uma solução de e-mail marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Courtney E.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jul 2021
We Love Building Nurturing Our List on Auto-Pilot!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Unlike other email marketing software we've tried, Active Campaign is the only solution we've found that includes everything we're looking for in an email marketing platform, specifically ease of use, intuitive, detailed reporting, list segmentation, and enhanced automation features.
What is your favorite aspect of this product?
Hands down, Active Campaign's email automation functionality is our favorite aspect of the product!
What do you dislike most about this product?
Sometimes, knowing where to click to find what you're looking for (such as reporting) can be a little confusing and cumbersome. But, Active Campaign's support team is always at the ready to help us via live chat whenever we have a problem.
What recommendations would you give to someone considering this product?
Consider what goals you're looking to achieve with your email marketing — if increasing sales, nurturing your community, and setting-and-forgetting automation features are important to you, give Active Campaign a try. You won't be disappointed.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
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Povilas P.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2021
Easy to use. Price is fear.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It has more features that i needed and it is easy to use.
What is your favorite aspect of this product?
Campaigns and CRM. These are the most i use and easy to follow up in the observation how my last work impacted those who are getting emails.
What do you dislike most about this product?
My emails is marked as promotion or even spam and this is what i am most unheappy.
What recommendations would you give to someone considering this product?
To have clear strategy what you want goal you want to reach and prepare with the features AC has and what amount of them will be useful for your business.
Pros
- Saves Time
- Trustworthy
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
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