What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.5
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.8
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ActiveCampaign Reviews
Steve D.
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2021
A robust application for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is one of the email marketing tools that is really doing well. Since i implement it, it has enabled us to engage professionally with our global customers. It is a great software that allows you to send outbound emails, building and personalizing emails and manage email lists.
What is your favorite aspect of this product?
My experience with ActiveCampaign has been overwhelming since it has made it extremely easy to market our services worldwide. We can easily reach our customers regardless of where they are. Again, it is a great software with a very simple and user-friendly interface that makes it easy to use.
What do you dislike most about this product?
ActiveCampaign is a recommendable software for email marketing services. I have nothing to dislike.
What recommendations would you give to someone considering this product?
All companies looking for a great platform for email marketing, i recommend ActiveCampaign.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Janet A.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Aug 2021
ActiveCampaign for email marketing services.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Implementing ActiveCampaign in our organization has really saved us marketing time and cost. What i like most about it is the ability and capability to collaborate with our customers efficiently. ActiveCampaign has a responsive design that makes it easy to learn and adapt. Getting started with it is easy and fast.
What is your favorite aspect of this product?
For email marketing purposes, i recommend ActiveCampaign since it comes with great features that allow you to create campaigns and instantly send them. Additionally, ActiveCampaign has a very responsive customer support team, very helpful and friendly 24.7.365.
What do you dislike most about this product?
ActiveCampaign has helped us to remain active in marketing field. I have nothing to dislike about it.
What recommendations would you give to someone considering this product?
It is amazing, saves us time and money. I recommend it.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Caring
Please tell us why you think this review should be flagged.
Crystal M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Highly managed Email Marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Active Campaign, offers almost everything you need in a newsletter marketing tool, its automation is the real deal, and makes the versions of other tools pale in comparison, with this plan which is the basic one you can have all the components to automate emails in a secure way, it has nothing to send to any other program, it has an extremely extensive bulk email management which allows you to generate thousands of advertising documents per day that can be carried and managed comfortably within the email campaigning platform.
What is your favorite aspect of this product?
My favorite aspect of this program is the inbox on the information board, it is quite large and you can see in an organized way all your contacts and work done by dates and times according to a scale that follows without any disorder, it is easy to understand and its breadth reaches many spaces as it works directly with the cloud which benefits with enough space to store and manage quite large content when sending mass mail, it is an extremely agile and easy way which makes my work easier.
What do you dislike most about this product?
A negative aspect of this program is the image editor that is generally broken, it has many templates that are special for clean work, but sometimes it is necessary to upload images that are important and that are made with other programs, which is why it is slow and tedious, on the other hand there is nothing to worry about.
What recommendations would you give to someone considering this product?
Its marketing automation is truly second to none. It is extremely powerful and very easy to use, allowing you to automate follow-up campaigns, edit multiple conditions and much more. This is all done through an easy to use flowchart style system. There are also pre-made "recipes" (templates) that you use or get ideas from. You can also create an automation from scratch, it is recommended for large advertising campaigns and integrating sales with marketing, my use is mainly with email marketing and its automation.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
Please tell us why you think this review should be flagged.
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