What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.5
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.8
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ActiveCampaign Reviews
Andrew W.
- Role: Finance
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Sep 2021
An intuitive platform for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
My experience with ActiveCampaign has been overwhelming. It is a great email marketing platform that allows you to engage with clients worldwide. I like the fact that it is easy and simple to implement and set up. It has helped us to improve our sales.
What is your favorite aspect of this product?
I like ActiveCampaign because it is easy, simple and fast to install and learn. It has a responsive customer support team behind it. I like it because it allows you to create multiple campaigns and instantly share them.
What do you dislike most about this product?
I have used ActiveCampaign for many years and it has been of great help to me and my organization. I have nothing to dislike about it.
What recommendations would you give to someone considering this product?
ActiveCampaign is a solid software for email marketing. I highly recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Martha A.
- Role: Operations
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Sep 2021
An excellent tool for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is one of the best email Marketing Platforms i have ever used for online marketing. It has great features that make it easy to use and learn. I like how it is easy to implement and set up. It has helped us to improve our sales in a big way.
What is your favorite aspect of this product?
My favorite aspect is the ability to collaborate with our international customers across the world. It helps us market our products and services with ease thus saving us much time and money. ActiveCampaign has a very responsive customer support team behind it.
What do you dislike most about this product?
Since i started using ActiveCampaign, i have never experienced any challenge. It is a recommendable software for email marketing. I have nothing to dislike about it.
What recommendations would you give to someone considering this product?
ActiveCampaign has been amazing so far and I highly recommend it to all companies looking for a great platform for email marketing.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
Moses M.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Sep 2021
Recommendable software for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign has helped us to improve our sales by enabling us to collaborate with our customers globally. It is a recommendable software for email marketing. I like how it is easy and simple to install and set up.
What is your favorite aspect of this product?
ActiveCampaign has a very intuitive and user-friendly interface that makes it easy to use and learn. It is simple and fast to implement and set up. I like the ability to manage email lists, send outbound emails within seconds and personalize emails.
What do you dislike most about this product?
ActiveCampaign is a recommendable software for email marketing. I have nothing to dislike about it since it meets all our needs.
What recommendations would you give to someone considering this product?
I recommend ActiveCampaign for email marketing.
Pros
- Helps Innovate
- Performance Enhancing
- Inspires Innovation
- Fair
Please tell us why you think this review should be flagged.
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