What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Includes Product Enhancements

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

87

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Ease of Customization

85

Breadth of Features

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

81

Vendor Support

79

ActiveCampaign Reviews

James M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Our favorite application for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is a solid software that allows you to engage efficiently and easily with customers around the Globe. It allows us to market our business widely across the world. It is extremely easy and fast to install and set up. Getting started with ActiveCampaign is simple and fast.

What is your favorite aspect of this product?

ActiveCampaign has brought a huge impact in our company since it allows us to collaborate with clients from anywhere anytime across the world. It is a very secure application since it provides high security for your data. I like the ability to generate multiple eye-catching campaigns and instantly send them.

What do you dislike most about this product?

Since i started using ActiveCampaign i have never encountered any challenge. It is a brilliant tool for email marketing. Nothing to mention as a disadvantage about it.

What recommendations would you give to someone considering this product?

I recommend ActiveCampaign to all prospective customers looking for a great platform for email marketing.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Kethwell K.

  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

A very nice and unique tool for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is a solid application that enables you to easily and quickly create professional campaigns and instantly send them. It allows you to manage email lists easily, send outbound emails within few seconds and personalize emails. I like it because it makes our work more easier and efficient.

What is your favorite aspect of this product?

ActiveCampaign is a brilliant and powerful platform for email marketing purposes. It supports great features that allow you to engage with customers around the Globe. It has a very simple and user-friendly interface which makes it easy to use and learn. I like the fact that it provides top security for your data thus making it a very secure application for email marketing.

What do you dislike most about this product?

I have used ActiveCampaign for many years and it has never frustrated me even a single day. It is a brilliant tool for email marketing. Nothing to dislike about it.

What recommendations would you give to someone considering this product?

To all companies looking for a powerful tool for email marketing, i recommend ActiveCampaign.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Naomi N.

  • Role: Information Technology
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

An exceptional and safe tool for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

My experience with ActiveCampaign has always been amazing and fantastic. It is one of the best email Marketing Platforms i have ever used. It allows us to interact with our international and local clients, market our products and services with ease thus saving us much time and cost. It has a clean UI that makes it simple to learn and use.

What is your favorite aspect of this product?

I like ActiveCampaign because it is a very advantageous tool whereby it supports great features that make it a super powerful tool for email marketing. I like how the customer support team for ActiveCampaign responds, its the best customer support team i have ever interacted with.

What do you dislike most about this product?

ActiveCampaign is a must use software since it saves time, money and effort. It is the best tool i have ever encountered for email marketing purposes. Nothing to dislike about it.

What recommendations would you give to someone considering this product?

To all companies looking for a fantastic and helpful application for email marketing, i urge them to consider ActiveCampaign since it's a great platform for marketing.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

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