What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

Filter By

ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Includes Product Enhancements

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

87

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Ease of Customization

85

Breadth of Features

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

81

Vendor Support

79

ActiveCampaign Reviews

Margaret N.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2021

A very effective application for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is one of the most secure software since it provides high security for your data. It is a complete and an advanced application that helps you to market your products online thus saving marketing costs and time. Since i started using ActiveCampaign, it has been a reliable and profitable application and so i recommend it for email marketing.

What is your favorite aspect of this product?

ActiveCampaign allows us to collaborate easily and effectively with our international and local customers. It has brought a very huge impact in our company and i must recommend it as a beneficial solution for email marketing purposes. It allows you to create professional campaigns and instantly send them.

What do you dislike most about this product?

ActiveCampaign is the way to go software for email marketing. Nothing to highlight as a complain about it since it comfortably meets all our marketing requirements.

What recommendations would you give to someone considering this product?

I must recommend ActiveCampaign to all companies looking for a cost-effective solution for email marketing purposes.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

James K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2021

An advanced application for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

What differentiate ActiveCampaign from other similar products is its usability, simplicity and flexibility. It is a brilliant and amazing platform that makes our work more easier and efficient since it allows us to do marketing online thus saving money and time.

What is your favorite aspect of this product?

My experience with ActiveCampaign has always been overwhelming because it allows you to easily collaborate with clients globally. I like how it is extremely easy and fast to install and set up. Again, ActiveCampaign has a very responsive customer support team behind it, they respond quickly and efficiently once you contact them. It is a superb product for online marketing.

What do you dislike most about this product?

ActiveCampaign is a solid software for email marketing. Since i begun using it, i have never encountered any challenge so i have nothing to dislike about it.

What recommendations would you give to someone considering this product?

Yes,, ActiveCampaign is a great software for email marketing. I highly recommend it.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Salini K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2021

Effective & Powerful Automation Tool Ever

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

We utilized ActiveCampaign for a variety of purposes, including automated email and form processes to introduce the service, customized landing pages that synchronize with our Triggering event system, and a CRM and pipeline to track users and potential partners. We like tracking individual users to see how they interact with our material. That's why it differs from other products or services.

What is your favorite aspect of this product?

I always assumed that ActiveCampaign would be out of my price range as a newer company owner, but that was not the case until I decided to give it a shot. Not only was there a reasonable pricing point that suited my company, but the customer support manager who was assigned to me treated me as if I were a high-priced consumer. I've discovered new methods to engage my email list and gain more subscribers while utilizing it for the past six months. It's simple to use, offers fantastic choices even on the basic subscription, and provides a wealth of information on expanding your mailing list.

What do you dislike most about this product?

Active Campaign may be a massive learning curve as you gain a grasp on the various ways you can configure the system to fit your needs. You are not using every item, just like you don't have to use every tool, but it might be difficult to determine which ones to prioritize first in order to generate momentum for your business.

What recommendations would you give to someone considering this product?

I looked at numerous systems and found that none of them provided all we needed, however, ActiveCampaign came closest. The reality is that the free induction and continuing assistance are so fantastic. This process has been incredible. Obviously, it depends on your demands and which platform meets the most of them, but if you're looking for something simple to set up and use but is also strong and has a number of advantages. Active Campaign is fantastic!

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Most Popular ActiveCampaign Comparisons