What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.5
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.8
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ActiveCampaign Reviews
Alyssa G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
We deploy it to manage out email lists
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We deploy Active Campaign to manage out email lists as well as all of our marketing and instructional mailings. ActiveCampaign enables us to send customized, relevant emails to our customers without our continual interaction, giving us more freedom to make our company more successful. As an imaginative person, I appreciate the graphical automation creator and the ability to trigger various actions and automation depending on the conduct of our consumers. We also appreciate how well ActiveCampaign interacts with the other tools we use.
What is your favorite aspect of this product?
Active Campaign is ideal for small companies. The cost is reasonable, the client service is excellent, and the interface is simple to use. We all knew how valuable mailing lists are in an age where social media accounts may be removed at any time. Active Campaign enables you to stay in touch with consumers at a cheap cost.
What do you dislike most about this product?
Based on whatever you need to accomplish, it might be costly. The AC navigational interface is just too complicated for the beginning user, and it should be simplified. For example, what does a beginning learner require to properly build email chains, send out publications, and simply get begun?
What recommendations would you give to someone considering this product?
Active Campaign is the best tool for marketers. I would recommend using it
Pros
- Helps Innovate
- Continually Improving Product
- Effective Service
- Reliable
Please tell us why you think this review should be flagged.
Lui I.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Jan 2022
A must-have affordable tool for marketing teams!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
User-friendly interface and great customer support
What is your favorite aspect of this product?
The customer support and integrations
What do you dislike most about this product?
The CRM is not the best.
What recommendations would you give to someone considering this product?
It is great for inbound/email marketing, but needs integration with a better CRM.
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Client Friendly Policies
Please tell us why you think this review should be flagged.
Pamela M.
- Role: Information Technology
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2021
A straightforward solution for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
One of the best and most effective application for email marketing is ActiveCampaign. This software makes everything easier since it enables us to engage with our business partners and customers regardless of where they are. It is a great and solid tool that makes it easy to market products and services globally. I like the ability to create multiple eye-catching campaigns and instantly send them. ActiveCampaign has a very nice and user-friendly interface that makes it simple to learn and use even for new users.
What is your favorite aspect of this product?
With the help of ActiveCampaign, it has been extremely easy to engage with our global customers. It allows us to send outbound emails within seconds, building and personalizing emails and managing email lists. The customer support team behind ActiveCampaign is very responsive and professional. They are always available to offer you help when you need them most.
What do you dislike most about this product?
Since we started using ActiveCampaign, we have never recorded any negative issues since the application meets all our requirements.
What recommendations would you give to someone considering this product?
To all prospective customers out there, i urge them to consider ActiveCampaign since it is a solid and straightforward solution for email marketing purposes.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
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