What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Includes Product Enhancements

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

87

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Ease of Customization

85

Breadth of Features

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

81

Vendor Support

79

ActiveCampaign Reviews

Alyssa G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

We deploy it to manage out email lists

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

We deploy Active Campaign to manage out email lists as well as all of our marketing and instructional mailings. ActiveCampaign enables us to send customized, relevant emails to our customers without our continual interaction, giving us more freedom to make our company more successful. As an imaginative person, I appreciate the graphical automation creator and the ability to trigger various actions and automation depending on the conduct of our consumers. We also appreciate how well ActiveCampaign interacts with the other tools we use.

What is your favorite aspect of this product?

Active Campaign is ideal for small companies. The cost is reasonable, the client service is excellent, and the interface is simple to use. We all knew how valuable mailing lists are in an age where social media accounts may be removed at any time. Active Campaign enables you to stay in touch with consumers at a cheap cost.

What do you dislike most about this product?

Based on whatever you need to accomplish, it might be costly. The AC navigational interface is just too complicated for the beginning user, and it should be simplified. For example, what does a beginning learner require to properly build email chains, send out publications, and simply get begun?

What recommendations would you give to someone considering this product?

Active Campaign is the best tool for marketers. I would recommend using it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Effective Service
  • Reliable

Lui I.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Jan 2022

A must-have affordable tool for marketing teams!

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

User-friendly interface and great customer support

What is your favorite aspect of this product?

The customer support and integrations

What do you dislike most about this product?

The CRM is not the best.

What recommendations would you give to someone considering this product?

It is great for inbound/email marketing, but needs integration with a better CRM.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Client Friendly Policies

Pamela M.

  • Role: Information Technology
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2021

A straightforward solution for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

One of the best and most effective application for email marketing is ActiveCampaign. This software makes everything easier since it enables us to engage with our business partners and customers regardless of where they are. It is a great and solid tool that makes it easy to market products and services globally. I like the ability to create multiple eye-catching campaigns and instantly send them. ActiveCampaign has a very nice and user-friendly interface that makes it simple to learn and use even for new users.

What is your favorite aspect of this product?

With the help of ActiveCampaign, it has been extremely easy to engage with our global customers. It allows us to send outbound emails within seconds, building and personalizing emails and managing email lists. The customer support team behind ActiveCampaign is very responsive and professional. They are always available to offer you help when you need them most.

What do you dislike most about this product?

Since we started using ActiveCampaign, we have never recorded any negative issues since the application meets all our requirements.

What recommendations would you give to someone considering this product?

To all prospective customers out there, i urge them to consider ActiveCampaign since it is a solid and straightforward solution for email marketing purposes.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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