What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.5
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.8
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ActiveCampaign Reviews
Vivian Francos ..
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Feb 2022
Its a fantastic way to create and control emails
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It's so fast to obtain stats charts
What is your favorite aspect of this product?
Easy implementation and create newsletters
What do you dislike most about this product?
Price for basic plan
What recommendations would you give to someone considering this product?
price vs client invest for email campaigns
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Michael G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2022
Good product with bugs and limitations at a point
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Automations takes it beyond simple ESP tools like MailChimp, but still lags behind the likes of HubSpot and lacks the niched focus of a Klaviyo.
What is your favorite aspect of this product?
Automations are good and easy to setup.
What do you dislike most about this product?
Bugs. It has gotten better over the years, but there are still UX bugs that annoy and the odd error with scheduled emails.
What recommendations would you give to someone considering this product?
A great step up from simple ESPs/CRMs. The automations allow businesses to get a lot of uses close to HubSpot, at a cheaper price.
Pros
- Trustworthy
- Respectful
- Includes Product Enhancements
- Helps Innovate
Cons
- Commodity Features
Please tell us why you think this review should be flagged.
Gabor Aviana G.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Feb 2022
It has managed our enormous load of customers
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It's the same as having extra staff without the requirement for a second desk. We utilize ActiveCampaign in our marketing department. It's been the alternative to our robotics and email business challenges. On a regular schedule, we administer thousands of customers. AC enables us to interact with them and push to various initiatives conveniently and straightforwardly.
What is your favorite aspect of this product?
Our all programs are easily set up thanks to a basic automation system. It has managed our enormous load of customers with ease, thanks to the flexibility to build custom features and applications. The LIVE CHAT feature is fantastic for getting answers promptly, and their empowerment team, which we contact monthly, assists us in using AC to its maximum potential.
What do you dislike most about this product?
We did not have any problem using this platform so, I want to say it is an excellent email marketing platform.
What recommendations would you give to someone considering this product?
We run many different programs, and Active Campaign is ideal for what we are doing. Not everybody is a technology expert, and if a software or app is beyond our comprehension, we are unlikely to utilize it. In comparison to others, Active Campaign is quite simple.
Pros
- Helps Innovate
- Efficient Service
- Effective Service
- Caring
Please tell us why you think this review should be flagged.
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