What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Score 8.9
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Score 8.5
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Score 8.4
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Small Business
Score 7.8
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Sorina Meria S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2022
ActiveCampaign to maintain marketing level uptight
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
A good software we found after being tired of our old platform – I will not disclose the name- but it was such a pain. We switched to ActiveCampaign after through research and mind if I tell you that they are incredible; from their services to their customer support and pricing everything is just incredible. It’s a platform that helps you with all marketing problems with ease of solutions.
What is your favorite aspect of this product?
ActiveCampaign is global. It is spread across 170 countries across the globe and there are numerous users that crosses number in thousands figure. You can do email marketing, marketing alongside automation and a full-fledge CRM. The integration part is mesmerizing because it can be easily integrated with almost all platforms, big or small, which makes it very easy to use.
What do you dislike most about this product?
This one is a good platform with lots of customization and integration abilities but I must say that all these benefits comes at a cost and the cost is timing. It takes lots of time to first get used to this software and learn all its ways for better usage and to enhance the performance.
What recommendations would you give to someone considering this product?
So many benefits and such reasonable price! Like where you get that? It comes with an app for both android and apple users, you can get the basic offer for simply $9 per month and you can manage almost all of your marketing tasks on one platform that is capable to collaborate on a global level.
Pros
- Enables Productivity
- Effective Service
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
Hunner N.
- Role: Finance
- Industry: Consulting
- Involvement: End User of Application
Submitted Mar 2022
Email Marketing and Automation Made Easy
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is multi-purpose in that it handles email marketing, marketing automation, and CRM
What is your favorite aspect of this product?
I like that despite being resourceful, ActiveCampaign is affordable The software is multi-purpose; handles CRM, email marketing and automation. Using ActiveCampaign is easy
What do you dislike most about this product?
Not the most affordable email marketing software.
What recommendations would you give to someone considering this product?
For purposes of email marketing and marketing automation, I recommend ActiveCampaign. It offers best features and comes an a relatively low cost
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Renate Stefania L.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Consistent communication with customers
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We discovered Active Campaign recent year while looking for a way to build an email list for our company. I was really impressed and happy with something I have access to, how easy it'd be to use, the level of assistance provided, and the pricing. It's been incredibly beneficial for us to keep a better form of interaction with customers and people.
What is your favorite aspect of this product?
Consistent communication with customers and many others in an incredibly simple and visually appealing manner. This has made it easier for us to stay in touch with people and stay up to speed on new support and materials.
What do you dislike most about this product?
The company was a slightly overly eager in terms of contact, assistance, and personnel. But this was useful in convincing us to test out this site, we were irritated by the calls. We preferred email or texts messages to phone calls since we already had too many scam calls to reject and we really cannot distinguish what it was all about.
What recommendations would you give to someone considering this product?
I propose adopting Active Campaign so that you can respond to anything in your organization with zero work and 100% accuracy. Through Active Campaign, you may get management of your clients and learn whatever you want about their interactions with your company.
Pros
- Continually Improving Product
- Reliable
- Effective Service
- Respectful
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2024 SoftwareReviews.com. All rights reserved.