What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Includes Product Enhancements

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

87

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Ease of Customization

85

Breadth of Features

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

81

Vendor Support

79

ActiveCampaign Reviews

Sorina Meria S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

ActiveCampaign to maintain marketing level uptight

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

A good software we found after being tired of our old platform – I will not disclose the name- but it was such a pain. We switched to ActiveCampaign after through research and mind if I tell you that they are incredible; from their services to their customer support and pricing everything is just incredible. It’s a platform that helps you with all marketing problems with ease of solutions.

What is your favorite aspect of this product?

ActiveCampaign is global. It is spread across 170 countries across the globe and there are numerous users that crosses number in thousands figure. You can do email marketing, marketing alongside automation and a full-fledge CRM. The integration part is mesmerizing because it can be easily integrated with almost all platforms, big or small, which makes it very easy to use.

What do you dislike most about this product?

This one is a good platform with lots of customization and integration abilities but I must say that all these benefits comes at a cost and the cost is timing. It takes lots of time to first get used to this software and learn all its ways for better usage and to enhance the performance.

What recommendations would you give to someone considering this product?

So many benefits and such reasonable price! Like where you get that? It comes with an app for both android and apple users, you can get the basic offer for simply $9 per month and you can manage almost all of your marketing tasks on one platform that is capable to collaborate on a global level.

Pros

  • Enables Productivity
  • Effective Service
  • Inspires Innovation
  • Caring

Hunner N.

  • Role: Finance
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Email Marketing and Automation Made Easy

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is multi-purpose in that it handles email marketing, marketing automation, and CRM

What is your favorite aspect of this product?

I like that despite being resourceful, ActiveCampaign is affordable The software is multi-purpose; handles CRM, email marketing and automation. Using ActiveCampaign is easy

What do you dislike most about this product?

Not the most affordable email marketing software.

What recommendations would you give to someone considering this product?

For purposes of email marketing and marketing automation, I recommend ActiveCampaign. It offers best features and comes an a relatively low cost

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Renate Stefania L.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Consistent communication with customers

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

We discovered Active Campaign recent year while looking for a way to build an email list for our company. I was really impressed and happy with something I have access to, how easy it'd be to use, the level of assistance provided, and the pricing. It's been incredibly beneficial for us to keep a better form of interaction with customers and people.

What is your favorite aspect of this product?

Consistent communication with customers and many others in an incredibly simple and visually appealing manner. This has made it easier for us to stay in touch with people and stay up to speed on new support and materials.

What do you dislike most about this product?

The company was a slightly overly eager in terms of contact, assistance, and personnel. But this was useful in convincing us to test out this site, we were irritated by the calls. We preferred email or texts messages to phone calls since we already had too many scam calls to reject and we really cannot distinguish what it was all about.

What recommendations would you give to someone considering this product?

I propose adopting Active Campaign so that you can respond to anything in your organization with zero work and 100% accuracy. Through Active Campaign, you may get management of your clients and learn whatever you want about their interactions with your company.

Pros

  • Continually Improving Product
  • Reliable
  • Effective Service
  • Respectful

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