What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Includes Product Enhancements

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

87

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Ease of Customization

85

Breadth of Features

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

81

Vendor Support

79

ActiveCampaign Reviews

Dani M.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

The best automated email marketing tool

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

It is a very complete platform, with many options and easy to configure.

What is your favorite aspect of this product?

Many options and easy to configure.

What do you dislike most about this product?

The price. They do not have free plans available.

What recommendations would you give to someone considering this product?

Very complete, you will not need to hire any additional tools. highly recommended.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Generous

Caoimhe C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Automations are easy to create and use

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Automations are easy to create and use. Its automation could be very customizable. Integrating into websites and apps is exceptional and clean. Customization of fields could be very person-pleasant and intuitive. ActiveCampaign has a strong integration listing. Customer carrier is top-notch. It automates the transport of information. ActiveCampagin offers you a platform that cares about consumers revel in as a great deal as you do. Data accept as true with, deliverability, and protection that goes beyond the industry norms. Accessibility across all essential devices and browsers. A course for success with hundreds of automation recipes, gear.

What is your favorite aspect of this product?

ActiveCampaign is a comprehensive email marketing software program made smooth for entrepreneurs and small commercial enterprise owners. It automates everyday commercial enterprise responsibilities. ActiveCampaign may be very price-efficient and maximizes your e-mail advertising efforts. ActiveCampaign is the enterprise's fine provider and help. It has advertising and marketing automation, contact, loose smartphone, CRM, and income automation.

What do you dislike most about this product?

It's quite pricey. Its dashboard is pretty basic. It can be hard to understand how automation may additionally interact. Sometimes the platform is a chunk gradual to respond. Its CRM is barely confusing to understand. Integrations can be difficult to connect with at times.

What recommendations would you give to someone considering this product?

I propose ActiveCampaign software because its cheap beginning price makes it the first-class value option out of all the email advertising and marketing software programs.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Saves Time
  • Client's Interest First

Fabiana P.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

Helps us with our email marketing campaigns

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

This software has helped us create more efficient marketing campaigns, with powerful strategies to capture the attention of potential customers. The database management is very easy to use which made our work faster. It has a crm that helps with the other tasks of the project.

What is your favorite aspect of this product?

It helps to perform a correct segmentation of the mailings, so that they reach the truly interested customers. All the automatic steps that are performed with the marketing campaign, make that ultimately the objective is met in record time. The fact that we can track the entries to the web, is a very useful feature to know the performance of the page.

What do you dislike most about this product?

The reports are not complete enough, they do not collect all the information you would like, as well as its metrics, they do not provide everything we need to know about a campaign. It has a lot of commands and functions that can be a bit intimidating at first, with the learning curve being slow to start.

What recommendations would you give to someone considering this product?

I recommend this software to all companies that use email marketing, because the campaigns are very effective and you can reach a large number of people in a short time, increasing profits and sales. Knowing who your marketing proposal is aimed at is a great way to get future buyers.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

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