What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.5
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.8
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ActiveCampaign Reviews
James C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Apr 2022
Highly recommended software for email marketing!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign helps us to use precise targeting to find the right prospectus which in turn help to grow our audience by capturing their attention with accurate messages that match who they are. It also helps us to grow our relation with the audience by providing tailored guidance. It assists us in addressing the needs of audience by helping them to learn what is available.
What is your favorite aspect of this product?
ActiveCampaign helps us to grow our audience which is based on almost any factor. They also have email autoresponders which enable us to get in touch right away. It enables us to set up email automation that turn our contacts from interested leads to paying leads.
What do you dislike most about this product?
What we dislike about ActiveCampaign is that automation is confusing when we set up at first. It took much time to figure out how to create sequence of emails and also how to segment the subscribers.
What recommendations would you give to someone considering this product?
ActiveCampaign is best recommended because it enhances our business by enabling us to delight our customers by knowing what they want and when they want. This feature delights the customers and makes them to buy more products.
Pros
- Efficient Service
- Reliable
- Performance Enhancing
- Trustworthy
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Joe B.
- Role: Sales Marketing
- Industry: Construction
- Involvement: End User of Application
Submitted Apr 2022
Category-defining Sales and Marketing Platform
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign actually has more marketing automation and lots of advanced and customizing features compared to similar Apps.
What is your favorite aspect of this product?
Its live chat messaging function is a joy as it has enabled great interaction with customers resulting to lead scoring. Makes it all the much easier to hit targets.
What do you dislike most about this product?
It lacks in emails that allow online transactions, a noticeable drawback but the only issue for me.
What recommendations would you give to someone considering this product?
As a marketing and sales automation platform with category-defining customer experience, it ranks up there.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Skylar C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Apr 2022
An incredible advertising tool and awesome support
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Active campaign gives you access, at a cost, any business can deal with, to a huge load of very valuable highlights. Email communicates, mechanized work processes, detailing, CRM, and that's just the beginning. Furthermore, it associates with huge loads of different tools without any problem. Given this, it's turned into my go-to stage while working with clients.
What is your favorite aspect of this product?
I love computerization. Before I was utilizing various tools that didn't cooperate. Presently my structures that are coordinated on the website consequently add individuals to records or potentially labels, then, at that point, send them customized emails when occasions, and later on I can convey fragmented email groupings or campaigns. Making bulletins and different campaigns is simple, as well, and booking them has significantly worked on my consistency. Overseeing clients with labels and different tools is truly simple and instinctive.
What do you dislike most about this product?
The region I may be basic with Active Campaign would be leading the plan. They could truly utilize a facelift of their UI. It looks dull and old and new elements frequently seem pipe taped onto the old design. It works, it's recognizable, my man it looks old contrasted with a few different stages which I think switches individuals off and they don't be able to encounter the full force of Active Campaign.
What recommendations would you give to someone considering this product?
Active Campaign has an assistance library that arrangements with large numbers of its particular capacities. They stay up with the latest. You can plan one-on-one calls with their specialists whenever you want them. This has permitted me to fabricate an astonishing customer experience. Active Campaign is my go-to stage to monitor my contact database, set up mechanized follow-up and satisfaction successions, and even monitor possibilities through their CRM. It is a fantasy for doing every one of the recorded undertakings at a lower price tag than HubSpot or different contenders.
Pros
- Caring
- Reliable
- Trustworthy
- Unique Features
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