ActiveCampaign

What differentiates ActiveCampaign from other similar products?

In short words, it's a very effective tool. I am very pleased with my choice. The user interface is pleasant and straightforward. In addition, uploading and cleaning my databases was simple and quick, as I was launching my first campaign using one of their templates.

What is your favorite aspect of this product?

Mentioning a single aspect is a difficult task because I love everything about ActiveCampaign. I love email automation's incredible features; I've used some of them to create long multiple automation sequences for a 3D virtual labs platform that I was promoting, and it helped me learn a lot more about my leads and customers' online behavior, including how they interact with each email message and how many of them buy from the website.

What do you dislike most about this product?

I had several issues with ActiveCampaign like I had some difficulty distinguishing between lists and contacts for targeting purposes. I've done some basic integrations that work well, but I need to devote more time to it because I believe the potential is enormous.

What recommendations would you give to someone considering this product?

The charts, suggestions, and reports in ActiveCampaign will ensure that you always make the best decisions. There are so many things that I personally like about the tool. For example, I like how we can improve content viewing and automatically track engagement across a variety of social media platforms, giving us a better understanding of how our existing and potential customers react.

What differentiates ActiveCampaign from other similar products?

The support team. AC has all of the necessary features one would find on any other Email Marketing SaaS - however their client services team goes above and beyond to ensure that implementation, campaign organization, segmentation strategies, lead automations, and on going training are tip top and efficient.

What is your favorite aspect of this product?

Lead automation maps!

What do you dislike most about this product?

No parent/child relationship for the franchise business model.

What recommendations would you give to someone considering this product?

If you're looking for intense support to continue after your initial onboarding, then AC is the way to go. They hosted webinars, office hours, and 1:1s with countless members of our franchise system to make sure that even the the person with the least email marketing acumen was set up for success.

What differentiates ActiveCampaign from other similar products?

This Solution is really ahead when it comes to listing, sales and marketing automation, analytics and emails deliverability.

What is your favorite aspect of this product?

Has the best support one could ask for, plus i like its onboarding program!

What do you dislike most about this product?

Setting up and optimising campaigns is quite effort involved. Could be easier.

What recommendations would you give to someone considering this product?

It is a top drawer, value for money email sales and marketing platform that definitely drives customer experience automation.