What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.5
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.8
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ActiveCampaign Reviews
Milijana C.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
The effective platform to promote smaller brands
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign has helped us to better manage digital marketing and leverage big brands to promote our products and services. It has been an effective way to reach more prospects, grow our customer database and generate more revenue due to increased sales. The expense involved is not unreasonable, it's good, it's within our budget and the returns have been much more attractive. It has an incredibly flat learning curve, mastering this software is a quick task and the benefits obtained are very valuable for the organization, I would choose it a thousand times more, it is the best affiliate program.
What is your favorite aspect of this product?
I like the fact that it has an intuitive interface and is not at all intrusive to users; I also like the low complexity of its report pages and the powerful link building capabilities. In my organization we use it frequently to facilitate access to major affiliates and merchants who have large websites and large followings, which has opened doors for us to reach customers all over the world.
What do you dislike most about this product?
The only thing I dislike is that it doesn't let me withdraw an application when I want to, so if you never hear back from the advertiser, there is no way to withdraw that application in a reasonable amount of time.
What recommendations would you give to someone considering this product?
It is the best affiliate program out there, you have access to great brands and making advertising plans with them is a simple process. It will allow you to open doors to your brand and promote your products and services without too much effort, plus its cost is excellent, it is worth it.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Denis S.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted May 2022
"I have everything I need on ActiveCampaign."
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is very easy to use and has many features.
What is your favorite aspect of this product?
When it comes to email marketing and customer tagging, ActiveCampaign is a powerhouse, but it's also really impressive to see how much effort they've put into their customer support. Whenever I've had a question or worry regarding their goods, they've always been quick to respond.
What do you dislike most about this product?
It's not a big deal to me, to tell the truth. Most email marketing software costs less than ActiveCampaign. If the price isn't worth it, I'd like to see a more reasonable option, particularly for individuals who are just beginning to grow their email list.
What recommendations would you give to someone considering this product?
Get ActiveCampaign as your partner in email marketing because you're serious about not just earning sales through emails, but also building greater connections with your email subscriber.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Saves Time
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Michalina W.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted May 2022
Simplified my audience's communications
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The entire reporting system is complete, and we have real-time data on the campaign's performance. I was also fascinated by the A/B tests. On the other hand, webinars are extremely effective: they are targeted, flexible, and detailed. Support, assistance, and follow-up mailings are also available all the time.
What is your favorite aspect of this product?
In general, we had a good time with ActiveCampaign. Automation is also fantastic, but having someone who understands how to use it effectively, as well as someone who is skilled in copywriting and activation, is ideal. After that, Active Campaign becomes a tool that our company cannot live without. The goal was to be able to relaunch projects, confirm accounts, retarget, and even retain customers. It did everything perfectly.
What do you dislike most about this product?
The email editor is still fairly clumsy to use, which is something I dislike most about this software but It's not too bad with little effort they can easily improve it. Despite its technological merits, its tool is overpriced. I'll have to pay more if I want to use all of its capabilities.
What recommendations would you give to someone considering this product?
Instead of a flashy user interface, ActiveCampaign is focused on automation. It's a fantastic toolbox, with deep integrations, simple workflow and journey builders, and simple data management. You can run a multimillion-dollar marketing campaign with ActiveCampaign. I would recommend ActiveCampaign to any company, regardless of size.
Pros
- Continually Improving Product
- Reliable
- Unique Features
- Effective Service
Please tell us why you think this review should be flagged.
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