ActiveCampaign

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is easier to use and has more features than other programs.

What is your favorite aspect of this product?

Due to the application's ease of integration with our marketing goals and objectives, landing pages with simple automations have proven effective (and entertaining!). When I'm at a meeting, I enjoy being able to quickly pull out important KPIs from my emails due to email tracking.

What do you dislike most about this product?

As expected, it was harder to utilize and creative options were restricted. I think this industry has possibilities for expansion. The air conditioner's operations and features need some practice. Some difficulties can be overcome, but many assumptions are made regarding user demands. I'm sure I'm merely scratching the surface after a year. This company's customer service isn't as swift or helpful as it might be. It's a great product, however it's overkill for my company's requirements.

What recommendations would you give to someone considering this product?

AC comes with a LOT of extras, but it's also rather pricey. You may utilize the automation, CRM, and other features if you believe you can benefit from them. I believe I had a greater expectation for my company's demands, but we haven't had a need for many of the unique features. And when I did "dabble," it was nerve-wracking and difficult, and it didn't always go as planned. The fact that we've used Active Campaign in our marketing efforts has taught me a lot, and that's something I'm grateful for.

What differentiates ActiveCampaign from other similar products?

It is easy to use and has a good price, also the program has many features.

What is your favorite aspect of this product?

A major selling point is that you only pay depending on the amount of customers you have, not than the quantity of lists, emails, or campaigns you make. Our ecommerce platform does not give us with all of the emails we need, therefore this is a great way for us to handle our transactional email difficulties.

What do you dislike most about this product?

In terms of customizing possibilities, interface, and cooperation across teams on the same template, email template creation might be a lot better. Moreover, there is need for improvement in the "Deals" tool's integration with automation and campaigns. Finally, Active Campaign's reporting and BI aren't the finest, and all of our database's intelligence comes from exporting Active Campaign's information locally.

What recommendations would you give to someone considering this product?

Before deciding how to organize your lists, tags, and automations, you should do a lot of testing. You may also use Active Campaign for a deal pipeline, particularly when you have B2B sales teams working alongside a B2C sales team.

What differentiates ActiveCampaign from other similar products?

the price, the program is much more expensive than other programs

What is your favorite aspect of this product?

When it comes to email marketing and customer tagging, ActiveCampaign is a powerhouse, but it's also really impressive to see how much effort they've put into their customer support. They've always been quick to respond to my questions and concerns regarding their goods.

What do you dislike most about this product?

It's not a big deal to me, to tell the truth. Most email marketing software costs less than ActiveCampaign. If the price is too steep for individuals who are just beginning to grow their email list, I'd like to see an alternative option with a lower price tag.

What recommendations would you give to someone considering this product?

If you're serious about using email marketing to increase revenue as well as strengthen connections with your subscribers, you should look into using ActiveCampaign as your email marketing partner.