What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.5
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.8
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ActiveCampaign Reviews
Alex D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
"ActiveCampaign – Easy and affordable."
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is reliable and affordable software with quality features. This is a masterpiece for companies on a lower budget! You can enjoy features just like any top-quality and highly expensive platforms at such a reasonable pricing plan here. You can use it to its maximum capacity and get benefits by paying very less. This will help you to make progress in a short period of time.
What is your favorite aspect of this product?
Apart from being extremely reliable, and affordable. ActiveCampaign comes with much more benefits. You can do marketing automation to its maximum capacity, the best feature in my opinion is its A/B split testing, on-point analytics, and reporting, a perfect module of integration and the best feature is its futuristic approach.
What do you dislike most about this product?
The reporting feature is a bit messy I would say, it needs lots of improvement. Many users reported that the app version is a bit slower and glitch as compared to the desktop version. This is the only complaint we have heard so far and I think when you are receiving so many benefits you can ignore a few things. Apart from this one, it is a masterpiece.
What recommendations would you give to someone considering this product?
A very wise choice if you are a small business owner because this one here is designed to suit and cater your needs.
Pros
- Reliable
- Caring
- Respectful
- Altruistic
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Lauren b.
- Role: Sales Marketing
- Industry: Recreation
- Involvement: End User of Application
Submitted Jun 2022
Digital marketing platform with robust automation.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Because of the user-friendly interface and FAQs make learning and using the platform as stress-free as possible. ActiveCampaign is there to ensure you miss nothing important before going live. Since I can completely customize my email sign-ups and pop-up windows using this programme, I found this better than other software.
What is your favorite aspect of this product?
My favorite features of this software are the sequence of automation, tags, and objectives. For running my little company, I can't think of a single situation when it wouldn't be suitable. With ActiveCampaign, I can quickly manage a mailing list, segment subscribers, follow up on leads, measure conversions, and set up automated campaigns. In general, I've had a pretty positive experience.
What do you dislike most about this product?
We are not a fan of the amount of customization required. We also observed that they don't save a lot of information about their customers, making it challenging to target specific demographics for extended periods. Some of the revenue monitoring data did not even display because of the scarcity of analytics.
What recommendations would you give to someone considering this product?
I suggest this software to anybody just getting their company off the ground. It's hard to beat ActiveCampaign as an all-in-one tool for marketing, sales, and customer relationship management (CRM). Start-ups and those looking to increase their return on investment can benefit from this feature. In addition, it provides Hubspot-level functionality for a tenth of the cost.
Pros
- Helps Innovate
- Reliable
- Inspires Innovation
- Caring
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Neil N.
- Role: Finance
- Industry: Transportation
- Involvement: End User of Application
Submitted Jun 2022
Controllable email marketing software
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Unlike most email marketing software, this tool is a little intimidating until you become familiar with the system. When you need help, you can easily access it by chat, phone, email, video, and so on. Customer service teaches you how to succeed in email marketing.
What is your favorite aspect of this product?
Many functionalities are available, and I particularly like the option of separating subscribers into several categories. We have used ActiveCampaign to automate email messages to keep existing customers informed and to monitor how many of our emails got opened. ActiveCampaign is a fantastic solution with enough capabilities to meet most of our Basic-to-Medium requirements. I find the software easy to use and reasonably priced.
What do you dislike most about this product?
I don't particularly appreciate how a more significant number of our subscribers see our emails in their Promotional Inbox. Also, the email templates are relatively simple unless you buy the plus plan. The learning curve was steep in figuring out the automation features and creating unique automation that suited our particular needs.
What recommendations would you give to someone considering this product?
No matter your needs, this is the best email service out there. There are multiple applications for this product. It is scalable to accommodate the expansion of your company. I can automate many little back-end tasks I used to do by hand. It's mind-blowing, and I'd suggest it to anybody just starting a business.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
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