What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Includes Product Enhancements

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

87

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Ease of Customization

85

Breadth of Features

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

81

Vendor Support

79

ActiveCampaign Reviews

Siddiq K.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Great product with Amazing customer support

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Upgraded features and best pricing in the market

What is your favorite aspect of this product?

marketing automation

What do you dislike most about this product?

Nothing much

What recommendations would you give to someone considering this product?

Great product to go for

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Joel O.

  • Role: Information Technology
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Fantastic Email Management Tool

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Activecampaign simply delivers in the area of autorespodinng, email funnel, segmention and a/b testing.

What is your favorite aspect of this product?

The segmention resources is awesome and easy to use.

What do you dislike most about this product?

The landing page and squeeze page builders are a bit complicated to understand.

What recommendations would you give to someone considering this product?

Activecampaign is an important tool for anyone that wants to keep tabs with customers and prospect.

Pros

  • Enables Productivity
  • Efficient Service
  • Effective Service
  • Helps Innovate

Mareli B.

  • Role: Consultant
  • Industry: Recreation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

I love ActiveCampaign as email marketing software.

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

I’ve researched and tried variety of email marketing platforms, and that i selected ActiveCampaign because of its accessibility and quality. ActiveCampaign offers all the options i need to change my customer expertise and send regular marketing emails to my followers. I appreciate the simplicity of the e-mail templates and have had good results with deliverability.

What is your favorite aspect of this product?

I like the client service, as help is simply accesible with the live chat feature. Those in support answer quickly and effectively, and assist me in solving any issue i could return across. I like their campaign mode as you’ll do a lot during this mode and engage your clients. You’ll build workflows as per your needs and building workflows is incredibly easy. I simply took a 2-hour course within the ActiveCampaign Courses Library and i was sensible to go with building campaigns and workflows.

What do you dislike most about this product?

I dislike how some aspects of the software system are a little disjointed. For example, once I edit a form I wish I could edit it within the same space. I also wish there was some way to favorite automation, so I don’t get to click through pages to search out the automation I consult the most.

What recommendations would you give to someone considering this product?

Ensure the software system you’ll be using in your company is compatible and that you wish the flow and UX of the active campaign over alternative solutions. Overall active campaign is super strong and designed to form straightforward to terribly advanced automation moreover as sales follow-up templates for your business. As a user for over three years, I extremely advocate for them!

Pros

  • Performance Enhancing
  • Unique Features
  • Efficient Service
  • Saves Time

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