What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

Filter By

ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Includes Product Enhancements

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

87

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Ease of Customization

85

Breadth of Features

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

81

Vendor Support

79

ActiveCampaign Reviews

Hassan Ali A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

I Love Active Campaign and would recommend!

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

Not much. it's pretty much similar to other ESP's

What is your favorite aspect of this product?

That it's easier to use and is cheap

What do you dislike most about this product?

Doesn't have the breadth of other features that similar ESPs have

What recommendations would you give to someone considering this product?

You should definitely get it if you're an advanced email marketer

Pros

  • Effective Service
  • Altruistic
  • Helps Innovate
  • Continually Improving Product

Chris H.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Excellent for email campaigns

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

I'm blown away by how many options there are! Love the automations and the excellent customer service from the crew. There is a lot of value in having monthly meetings to discuss issues and learn new things from one other.

What is your favorite aspect of this product?

It takes some time to get to know all of the features of ActiveCampaign. Despite this, their onboarding process is very personalized. 5 one-on-one conversations with an onboarding professional were the finest part of the webinars I attended. Helped me set it all up with her. I may now email the support team if I have any questions in the future. Everyone is usually eager to help and the response times are always quick. Because of this, the service stands out and is a game changer.

What do you dislike most about this product?

As your email list grows, the cost will rise, but the return on investment from using this product will well above that of any of its competitors.

What recommendations would you give to someone considering this product?

ActiveCampaign is designed for more experienced users and more sophisticated marketing campaigns. To enhance conversions, it is a solution that demands effort and learning; but the benefits are worth it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Connir S.

  • Role: Operations
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

A is very active software for email marketing.

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

I love the automation, they’ve been therefore useful in segmenting our subscribers and sending targeted info directly. I conjointly love however straightforward it had been to maneuver over to the platform – they handled moving all of my information and even created my templates at intervals the platform for me. This blows my previous service out of the water – I was ready to archive a lot of contacts that weren’t interacting with our emails therefore easily + now I even have a super-engaged list of subscribers to work with.

What is your favorite aspect of this product?

The factor I favor most regarding Active Campaign is the automation, simple to line up and configure, even intuitive since it was my 1st vote to use them. I like to recommend it to everybody for its speed and simple use. I’ve simply used it on an active campaign. Send follow-up emails with an easy click! Straightforward set up on the active campaign platform.

What do you dislike most about this product?

I want AC to have additional active integrations with alternative apps so I might further increase its power and potency without having to rely on Zapier or Make.

What recommendations would you give to someone considering this product?

As a small business owner, I want tools that make it efficient. The Chrome Extension will simply do that. I conjointly like that there are a lot of tools in Active Campaign that I can step into, like SMS and CRM once I’m ready to do so.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Most Popular ActiveCampaign Comparisons