What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Includes Product Enhancements

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

87

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Ease of Customization

85

Breadth of Features

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

82

Usability and Intuitiveness

82

Vendor Support

79

ActiveCampaign Reviews

Trisha B.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Effective and scalable marketing for our benefits.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign allows us to have even greater positive results than other software with greater fame on the market, it is a system with better focus and quick results that increase our scalability in marketing, this software is much better than the others.

What is your favorite aspect of this product?

Email marketing is our main advantage when acquiring ActiveCampaign, since it allows great automation options to reach our clients massively and increase sales. It allows good fluidity in advertising campaigns, reduces labor effort as it is a system with great automation power and is very easy to use with quick training.

What do you dislike most about this product?

Our implementation was easy from the beginning, we didn't have any problems at all and our goals were achieved quickly, there have been no issues and we are very happy about it.

What recommendations would you give to someone considering this product?

If you want to achieve greater fluidity in advertising campaigns and better results in email marketing, this is the perfect software, it has clear and highly scalable functionalities to improve sales and attract customers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Moosin S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2023

The All-in-One Marketing Automation Solution

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign stands out among other marketing automation tools due to its comprehensive feature set, including email marketing, automation, sales CRM, and customer success capabilities. It also offers integrations with a wide range of business tools and applications, making it easy to connect with other systems and platforms.

What is your favorite aspect of this product?

One of my favorite aspects of ActiveCampaign is the automation feature, which allows me to set up personalized and targeted campaigns based on customer behavior and interactions. This helps me save time and effort while still delivering highly relevant and engaging experiences to my audience.

What do you dislike most about this product?

One thing I dislike about ActiveCampaign is that it can be a bit overwhelming for beginners due to the number of features and options available. It might take some time to get familiar with all the tools and capabilities, and there is a learning curve to overcome.

What recommendations would you give to someone considering this product?

If you're considering ActiveCampaign as your marketing automation solution, I would recommend taking advantage of the free trial to see if it's a good fit for your business. You can also check out the extensive documentation and resources available on the ActiveCampaign website to learn more about the platform and its capabilities. Additionally, it might be helpful to reach out to their customer support team for assistance with getting started. Overall, ActiveCampaign is a powerful and feature-rich marketing automation tool that can help you streamline your marketing efforts and drive growth for your business.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Scarlett M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

A must-have digital tool

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

For the somewhat complicated Adobe Campaign modifications, at least one training session is required. It also reveals a few minor problems with running successful campaigns. Due to multiple customer information records, data quality in Adobe Campaigns is a big concern. Dobe Campaign needs a more user-friendly design because individuals who are new to it can find it daunting.

What is your favorite aspect of this product?

We use Adobe Campaigns to create and manage all my email marketing from a single platform. It is simple to use and care for carrying out any email campaign. It works in every aspect of my profile info. I am simultaneously delivering batch and real-time API campaigns to educate people. The user interface for Adobe Campaign Standard is highly user-friendly, and building any marketing campaign is very simple. Using Legacy, create content blocks and email templates.

What do you dislike most about this product?

It seemed possible for something to be mistakenly deployed. We also experienced list issues that were only sometimes evident, and we got the impression that the emails occasionally needed to be sent to everyone on our lists. It seemed possible for something to be mistakenly deployed. We also experienced list issues that were only sometimes evident, and we got the impression that the emails occasionally needed to be sent to everyone on our lists.

What recommendations would you give to someone considering this product?

Templates are simple to design and update up to deployment. Thanks to the UI's relative simplicity, we could quickly determine whether there were any problems with a particular deployment so we could resend. In addition to controlling workflows, this application can automate marketing campaigns. A set of tools called Adobe Campaign makes it simple to create and carry out campaigns across our online and offline venues.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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