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ActiveCampaign Logo Award Winner Product Badge
ActiveCampaign

ActiveCampaign

Composite Score
8.2 /10
CX Score
8.5 /10

What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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In Partnership With SelectHub

Awards & Recognition

ActiveCampaign won the following awards in the Customer Relationship Management - Midmarket category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

3% Negative
0% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Helps Innovate
  • Transparent
  • Includes Product Enhancements

Feature Ratings

Average 84

Marketing Management

86

Lead Management

86

Sales Management

85

Activity and Workflow Management

85

Collaboration

84

Account and Contact Management

84

Telephony and Call Center Management

83

Customer Service Management

83

Quote Contract and Proposal

83

Analytics and Reporting

82

Mobile

78

Vendor Capability Ratings

Average 83

Ease of Implementation

86

Availability and Quality of Training

86

Ease of Data Integration

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Ease of IT Administration

84

Business Value Created

83

Ease of Customization

83

Quality of Features

82

Usability and Intuitiveness

81

Vendor Support

79

ActiveCampaign Reviews

Siddiq K.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Great product with Amazing customer support

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Upgraded features and best pricing in the market

What is your favorite aspect of this product?

marketing automation

What do you dislike most about this product?

Nothing much

What recommendations would you give to someone considering this product?

Great product to go for

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Roman A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Effective solution to strengthen email marketing

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

It simplifies everything when it comes to email marketing, saves time and energy for our entire staff as we funnel new customers and gather useful information to feed our CRM. We have been able to leverage every feature and automation this tool provides to optimize our email marketing.

What is your favorite aspect of this product?

ActiveCampaign is very intuitive and easy to use, I have greatly enjoyed its features to make email marketing as effective as possible. Running email marketing campaigns is very easy now, through it we have been able to channel customers and establish good business relationships. It simplifies all the work involved in efficient marketing for us.

What do you dislike most about this product?

I wish it had more variety of templates and more freedom to customize the software, but it works great.

What recommendations would you give to someone considering this product?

It's a pretty comprehensive tool when it comes to doing email marketing, its interface is pretty intuitive and its handling is pretty simple, I recommend it.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Efficient Service

Lisa-jess B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

A decent software for automation.

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

The interface and automation tool. We tend to are making multiple automation for a wide array of processes from client on boarding to delivering sales promotions. The automation capability was a big factor in selecting ActiveCampaign and we aren’t disappointed. The pricing is a nice cost for profit as fees are supported by the size of your customer base and not on the number of lists, emails, or campaigns that you just create. We conjointly find it terribly helpful to resolve our transactional email issues, as our eCommerce platform doesn’t offer us with all emails we need.

What is your favorite aspect of this product?

ActiveCampaign is hard to beat in terms of features, deliverability, and value for cash – however what’ most significant to me – is that the quick, personal reference to ActiveCampaign staff who proactively reach out to me often to ask however I’m doing with marketing and if they’ll facilitate. Mind-blowing support and deep care! I’ve had multiple calls with ActiveCampaign consultants who have continually been ready to provide me tailored help so we are able to grow as a business – according to our needs, workflows and vision. . I ne’er hesitate to suggest ActiveCampaign to beginners as well as more advanced entrepreneurs.

What do you dislike most about this product?

Email templet creation could be waaaay higher in terms of customization options, interface, and collaboration between groups on a similar template. Also, the “Deals” tool could be far more integrated with automation and campaigns. Lastly. Reporting and Bi aren’t the simplest and all intelligence coming from our database is finished locally, by exporting the Active Campaign database.

What recommendations would you give to someone considering this product?

Test plenty before taking the selections on how you’re organizing your lists, tags, and automation. Active Campaign is additionally a decent solution for a deal pipeline, particularly just in case you have a B2B sales team working alongside a B2C team.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

Cons

  • Less Generous

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