ActiveCampaign Logo
ActiveCampaign Logo
ActiveCampaign

ActiveCampaign

Composite Score
8.2 /10
CX Score
8.5 /10

What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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In Partnership With SelectHub

Awards & Recognition

ActiveCampaign won the following awards in the Customer Relationship Management - Midmarket category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

3% Negative
0% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Includes Product Enhancements
  • Helps Innovate

Feature Ratings

Average 84

Marketing Management

87

Lead Management

87

Sales Management

86

Activity and Workflow Management

86

Collaboration

85

Account and Contact Management

84

Customer Service Management

83

Telephony and Call Center Management

83

Quote Contract and Proposal

82

Analytics and Reporting

82

Mobile

78

Vendor Capability Ratings

Average 82

Availability and Quality of Training

85

Ease of Implementation

85

Ease of Data Integration

83

Product Strategy and Rate of Improvement

83

Breadth of Features

83

Ease of IT Administration

83

Business Value Created

83

Quality of Features

82

Ease of Customization

82

Usability and Intuitiveness

80

Vendor Support

78

ActiveCampaign Reviews

Rodolfo B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Personalization of mailing models & artificial

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Reviews dissection and uses AI technology to help users identify opportunities and get more sales. Helps balance with respect to routine and management tasks. Easily has automatic alerts and reminders to keep projects on track. Sales forecasts are updated every time you move a deal through the funnel. You can also create the stages of your sales funnel or use an existing model. Add your deals or import them from a spreadsheet or CRM.

What is your favorite aspect of this product?

Add stages and custom fields, view a history and have access to calls, meetings, mails, and notes associated with each contact, share deal updates on achievements and sales; you can generate quality leads for the funnel with custom online forms ready to place on your website, it's the kind of software that just works, real-time reports show your sales reps and sales managers what privileged business progress.

What do you dislike most about this product?

When there are a lot of deals in progress, it is often visually exhausting to pull out the most important deals, support is limited for small accounts. There are certain plans that offer chat and phone support, but for us as a small business, having limited email support.

What recommendations would you give to someone considering this product?

Create and send customizable email campaigns with professional templates, built to get more clicks. Centralize all confirmation evolution by sending trackable quotes, proposals and contracts from within ActiveCampaign. You should know that you can identify which organizations are browsing your website, for how long, how they found you and what they find entertaining. Automatic reminders and tracking increase productivity.

Pros

  • Performance Enhancing
  • Caring
  • Saves Time
  • Fair

Scott W.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

The most powerful and flexible email marketing pla

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign pioneers the industry with cutting-edge features that its rivals only now begin to match.

What is your favorite aspect of this product?

The user interface is fantastic, and I like how easy it is to do anything. And if you're unfamiliar with the topic or want to learn more, you may access the encyclopedic knowledge base that contains EVERY imaginable reference material. The monthly check-ins, onboarding calls, and instant messaging with the staff have been great, too.

What do you dislike most about this product?

ActiveCampaign's initial lack of intuitiveness in establishing automated and campaign-specific emailing is one of my least favorite features. In terms of setup, I'd prefer it to be less complicated and more straightforward.

What recommendations would you give to someone considering this product?

For a flat monthly fee, ActiveCampaign provides small and independent publishers with everything they need to create and manage landing pages, email sequences, and one-off emails.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Olga O.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Makes e-mail marketing easier!

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is easier to use than other CRM's or email marketing software. Its integrations and automation make it easier to have organized data related to results and contacts.

What is your favorite aspect of this product?

I really love the fact that I can program to send a TEXT MESSAGE through automation. It's really time-saving and so efficient to just keep in touch with your clients and prospective clients.

What do you dislike most about this product?

Sometimes it takes a lot of time to charge a page. You need to have a really good internet connection, otherwise, you won't be able to use it. Also, it's not that intuitive, you will need to do some study on how to use the features.

What recommendations would you give to someone considering this product?

If you are looking to automize your emails, keep an organized client list with all their information and optimize your communication, this is the software you need.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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