ActiveCampaign

What differentiates ActiveCampaign from other similar products?

It allows me to automate a lot of tasks, and the cost is reasonable if you don't have a vast amount of connections.

What is your favorite aspect of this product?

The ability to create your own automations, such as audience segmentation, tagging, email sequences, etc., is what I value most. Everything you send is well structured, and the email editor is easy to use.

What do you dislike most about this product?

The sheer depth of its features need some training before they may begin to reap the benefits in your daily job life.

What recommendations would you give to someone considering this product?

Make the most of the three available orientations. Their assistance in getting me set up with custom lists and automations that met my specific requirements was invaluable.

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is easier to use than other CRM's or email marketing software. Its integrations and automation make it easier to have organized data related to results and contacts.

What is your favorite aspect of this product?

I really love the fact that I can program to send a TEXT MESSAGE through automation. It's really time-saving and so efficient to just keep in touch with your clients and prospective clients.

What do you dislike most about this product?

Sometimes it takes a lot of time to charge a page. You need to have a really good internet connection, otherwise, you won't be able to use it. Also, it's not that intuitive, you will need to do some study on how to use the features.

What recommendations would you give to someone considering this product?

If you are looking to automize your emails, keep an organized client list with all their information and optimize your communication, this is the software you need.

What differentiates ActiveCampaign from other similar products?

We use this software to keep all our client marketing in an orderly fashion and in one control panel. We can keep track of the various communication channels and perform marketing through social media, email, website and text messages, so being close to our customers is very easy.

What is your favorite aspect of this product?

It allows us to perform customer segmentation for the launch of our campaigns, thus ensuring that the content of each campaign, is of interest to each customer. We can also track interactions on social networks and web pages, know the movements of users, the most visited sections and the number of clicks in each section.

What do you dislike most about this product?

Their mobile app doesn't have all the tools I would like, it would be great if they could add all the features of the web version, thus streamlining the work outside the office. Their templates for posts and marketing campaigns are not so modern and current anymore, I would like that in the next update they include more trendy templates.

What recommendations would you give to someone considering this product?

We use ActiveCampaign every day. We send our email newsletter to our customers. We also send a weekly newsletter and tracking our email open rates is very important for our business. In addition, we also use the split test option to send emails with better open rates. The automation part is very simple and we usually use it to automate many steps that used to be done manually.