ActiveCampaign Logo Award Winner Product Badge
ActiveCampaign Logo Award Winner Product Badge
ActiveCampaign

ActiveCampaign

Composite Score
8.2 /10
CX Score
8.5 /10

What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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Awards & Recognition

ActiveCampaign won the following awards in the Customer Relationship Management - Midmarket category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

3% Negative
0% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Helps Innovate
  • Transparent
  • Includes Product Enhancements

Feature Ratings

Average 84

Marketing Management

86

Lead Management

86

Sales Management

85

Activity and Workflow Management

85

Collaboration

84

Account and Contact Management

84

Telephony and Call Center Management

83

Customer Service Management

83

Quote Contract and Proposal

83

Analytics and Reporting

82

Mobile

78

Vendor Capability Ratings

Average 83

Ease of Implementation

86

Availability and Quality of Training

86

Ease of Data Integration

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Ease of IT Administration

84

Business Value Created

83

Ease of Customization

83

Quality of Features

82

Usability and Intuitiveness

81

Vendor Support

79

ActiveCampaign Reviews

Lisa R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Platform to automate emails

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

This is a state-of-the-art sales communication and control program, it is reliable and does not have a steep learning curve, the drag and drop function to create the drip campaign is amazing, it has all the functions I need without being too much difficult to use, one of the best features is that the automation features in Active Campaign save us a lot of time, it also integrates seamlessly with other things I use and is powerful and reliable, it also provides us with an incredible depth of information to use in our marketing and sales funnels.

What is your favorite aspect of this product?

I like that I can add contact notes and send messages directly to my contacts with email open tracking, even on the lower level pricing plan, I also love the automations and how easy they are to set up, I also enjoy the built-in tools that help me improve the quality of my emails, I can track user activity on these forms and more and integrate it directly into my email marketing scheme, I also love how easy it is to create email sequences It has a ton of features and can be integrated with almost all internet platforms, I also like that there are a variety of templates to choose from, which makes creating an eye-catching email a breeze.

What do you dislike most about this product?

I don't like that some elements cannot be customized, for example I cannot embed videos in emails, nor can I choose from a wide variety of font types or sizes.

What recommendations would you give to someone considering this product?

It really is a long term email marketing solution and they will allow you to tailor your marketing and maximize your sales, it has all the features I need for my business and it is affordable in price, it is ideal for businesses that want to take advantage of their email list.

Pros

  • Trustworthy
  • Unique Features
  • Inspires Innovation
  • Caring

Dorothy G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2021

Amazing tool for marketing automation

Likeliness to Recommend

7 /10

What differentiates ActiveCampaign from other similar products?

It is the best software for small and large businesses, it is nice and easy to use and the forms for collecting emails are easily integrated with multiple online solutions or web pages, the automation and list management functions are excellent, there is also a wide variety of ways we can communicate with customers and use automations and insights to better reach them, also email templates make it easy to create effective and eye-catching emails to send to my list, all basic functions are available with a comprehensive manual.

What is your favorite aspect of this product?

I love that everything is quite automated after it is configured correctly, I also really like how easy it is to tag and segment contacts into groups, it is very easy to use and inexpensive compared to many other platforms, the ability to add buttons that have my brand colors look much better than a line of text for links, I also like all the different possible combinations of recipes for automations, I also like the user interface and email design tools, it is a system very full business.

What do you dislike most about this product?

So far there is nothing specific that I can dislike about this tool, it offers a great service that adapts very well to all our needs.

What recommendations would you give to someone considering this product?

When it comes to CRM and email marketing tools, ActiveCampaign is our preferred tool and the one we highly recommend, it is easy to use and has a lot of functionalities, I love the price and the ease of use of this software.

Pros

  • Helps Innovate
  • Enables Productivity
  • Effective Service
  • Transparent

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