In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Helps Innovate
- Transparent
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Management
Lead Management
Sales Management
Activity and Workflow Management
Collaboration
Account and Contact Management
Telephony and Call Center Management
Customer Service Management
Quote Contract and Proposal
Analytics and Reporting
Mobile
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Breadth of Features
Ease of IT Administration
Business Value Created
Ease of Customization
Quality of Features
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.3
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Lisa R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Platform to automate emails
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
This is a state-of-the-art sales communication and control program, it is reliable and does not have a steep learning curve, the drag and drop function to create the drip campaign is amazing, it has all the functions I need without being too much difficult to use, one of the best features is that the automation features in Active Campaign save us a lot of time, it also integrates seamlessly with other things I use and is powerful and reliable, it also provides us with an incredible depth of information to use in our marketing and sales funnels.
What is your favorite aspect of this product?
I like that I can add contact notes and send messages directly to my contacts with email open tracking, even on the lower level pricing plan, I also love the automations and how easy they are to set up, I also enjoy the built-in tools that help me improve the quality of my emails, I can track user activity on these forms and more and integrate it directly into my email marketing scheme, I also love how easy it is to create email sequences It has a ton of features and can be integrated with almost all internet platforms, I also like that there are a variety of templates to choose from, which makes creating an eye-catching email a breeze.
What do you dislike most about this product?
I don't like that some elements cannot be customized, for example I cannot embed videos in emails, nor can I choose from a wide variety of font types or sizes.
What recommendations would you give to someone considering this product?
It really is a long term email marketing solution and they will allow you to tailor your marketing and maximize your sales, it has all the features I need for my business and it is affordable in price, it is ideal for businesses that want to take advantage of their email list.
Pros
- Trustworthy
- Unique Features
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
Dorothy G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2021
Amazing tool for marketing automation
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is the best software for small and large businesses, it is nice and easy to use and the forms for collecting emails are easily integrated with multiple online solutions or web pages, the automation and list management functions are excellent, there is also a wide variety of ways we can communicate with customers and use automations and insights to better reach them, also email templates make it easy to create effective and eye-catching emails to send to my list, all basic functions are available with a comprehensive manual.
What is your favorite aspect of this product?
I love that everything is quite automated after it is configured correctly, I also really like how easy it is to tag and segment contacts into groups, it is very easy to use and inexpensive compared to many other platforms, the ability to add buttons that have my brand colors look much better than a line of text for links, I also like all the different possible combinations of recipes for automations, I also like the user interface and email design tools, it is a system very full business.
What do you dislike most about this product?
So far there is nothing specific that I can dislike about this tool, it offers a great service that adapts very well to all our needs.
What recommendations would you give to someone considering this product?
When it comes to CRM and email marketing tools, ActiveCampaign is our preferred tool and the one we highly recommend, it is easy to use and has a lot of functionalities, I love the price and the ease of use of this software.
Pros
- Helps Innovate
- Enables Productivity
- Effective Service
- Transparent
Please tell us why you think this review should be flagged.
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