ActiveCampaign Logo Award Winner Product Badge
ActiveCampaign Logo Award Winner Product Badge
ActiveCampaign

ActiveCampaign

Composite Score
8.2 /10
CX Score
8.5 /10

What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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In Partnership With SelectHub

Awards & Recognition

ActiveCampaign won the following awards in the Customer Relationship Management - Midmarket category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

3% Negative
0% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Helps Innovate
  • Transparent
  • Includes Product Enhancements

Feature Ratings

Average 84

Marketing Management

86

Lead Management

86

Sales Management

85

Activity and Workflow Management

85

Collaboration

84

Account and Contact Management

84

Telephony and Call Center Management

83

Customer Service Management

83

Quote Contract and Proposal

83

Analytics and Reporting

82

Mobile

78

Vendor Capability Ratings

Average 83

Ease of Implementation

86

Availability and Quality of Training

86

Ease of Data Integration

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Ease of IT Administration

84

Business Value Created

83

Ease of Customization

83

Quality of Features

82

Usability and Intuitiveness

81

Vendor Support

79

ActiveCampaign Reviews

Jitendra B.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Fast and Stable tool

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

It is a fast and very stable tool to manage. Integration with many third-party tools is available.

What is your favorite aspect of this product?

Pricing and stability are very good. Data management with its CRM is very easy and can manage a large amount of data.

What do you dislike most about this product?

Workflows can be tricky sometimes.

What recommendations would you give to someone considering this product?

Very good marketing automation and CRM tool for any company. supports most of the integration with third-party tools.

Pros

  • Reliable
  • Trustworthy
  • Transparent
  • Helps Innovate

Randhir k.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Fast and stable CRM

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

How fast it is in terms of UI when we compare it with other tools.

What is your favorite aspect of this product?

Apart from Fast UI and product stability, the creation of a campaign and link it with revenue is awesome.

What do you dislike most about this product?

This is expensive for some businesses.

What recommendations would you give to someone considering this product?

If you know who to use it go for it and utilise it at its maximum.

Pros

  • Effective Service
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Povilas P.

  • Role: C-Level
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Easy to use. Price is fear.

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

It has more features that i needed and it is easy to use.

What is your favorite aspect of this product?

Campaigns and CRM. These are the most i use and easy to follow up in the observation how my last work impacted those who are getting emails.

What do you dislike most about this product?

My emails is marked as promotion or even spam and this is what i am most unheappy.

What recommendations would you give to someone considering this product?

To have clear strategy what you want goal you want to reach and prepare with the features AC has and what amount of them will be useful for your business.

Pros

  • Saves Time
  • Trustworthy
  • Efficient Service
  • Effective Service

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