In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.3
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Customer Relationship Management - Midmarket
Score 8.2
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Customer Relationship Management - Small Business
Score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Daniel K.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Mar 2021
Best Email Marketing Solution
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Unlike other tools, is resourceful and easy to understand the many features
What is your favorite aspect of this product?
I like that ActiveCampaign is affordable, easy to deploy and effortless to use The tool features a rich dashboard and customization as well as management is easy The tool makes email marketing and automation a breeze.
What do you dislike most about this product?
Nothing to hate about ActiveCampaign. It has never disappointed us.
What recommendations would you give to someone considering this product?
So far ActiveCampaign has been a great tool and I recommend it to any business looking for a resourceful email marketing solution.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
- Role: Public Sector
- Industry: Banking
- Involvement: End User of Application
Submitted Feb 2021
fantastic product
Likeliness to Recommend
Pros
- Enables Productivity
- Trustworthy
- Effective Service
- Fair
Please tell us why you think this review should be flagged.
DORIS W.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: End User of Application
Submitted Sep 2020
modern marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
timely delivery reports, email templates, easy to use and implement, attracting email display, automated replies and messages.
What is your favorite aspect of this product?
i think this is the best part. As the name entails, ActiveCampaign has saved us funds for managing old days product campaigns. the increased markets across places, ability to conduct polls has enhanced rate our products, advanced and automated messages has reduced paperwork. customers trust built as the customers can reply to our messages and learn more.
What do you dislike most about this product?
the speed of reporting i believe is low compared to that of their competitors.
What recommendations would you give to someone considering this product?
i would encourage any business with a vision to choose ActiveCampaign.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Saves Time
Please tell us why you think this review should be flagged.
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