What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

90

Auto-Responders

88

Text Messaging

87

Segmentation

87

Campaign Management

86

Contact Database

86

Dynamic Content

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Surveys and Polling

83

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Availability and Quality of Training

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Pardeep S.

  • Role: Finance
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

An exceptional tool for email marketing purposes.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is a solid software that makes email marketing easier and effective. It is a great software that allows you to interact with clients from anywhere anytime across the world. It is one of the best tools i have ever encountered for email marketing purposes.

What is your favorite aspect of this product?

My favorite aspect of using ActiveCampaign is the ability to engage with customers around the Globe. It allows us to market our products and services with ease thus saving us much time and money. It is simple to implement, set up and use.

What do you dislike most about this product?

ActiveCampaign has never disappointed us even a single day. It has been of great importance to our company at large.

What recommendations would you give to someone considering this product?

In order to market your products and services effectively and efficiently, try ActiveCampaign.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Steve D.

  • Role: Operations
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

A robust application for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is one of the email marketing tools that is really doing well. Since i implement it, it has enabled us to engage professionally with our global customers. It is a great software that allows you to send outbound emails, building and personalizing emails and manage email lists.

What is your favorite aspect of this product?

My experience with ActiveCampaign has been overwhelming since it has made it extremely easy to market our services worldwide. We can easily reach our customers regardless of where they are. Again, it is a great software with a very simple and user-friendly interface that makes it easy to use.

What do you dislike most about this product?

ActiveCampaign is a recommendable software for email marketing services. I have nothing to dislike.

What recommendations would you give to someone considering this product?

All companies looking for a great platform for email marketing, i recommend ActiveCampaign.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Janet A.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

ActiveCampaign for email marketing services.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Implementing ActiveCampaign in our organization has really saved us marketing time and cost. What i like most about it is the ability and capability to collaborate with our customers efficiently. ActiveCampaign has a responsive design that makes it easy to learn and adapt. Getting started with it is easy and fast.

What is your favorite aspect of this product?

For email marketing purposes, i recommend ActiveCampaign since it comes with great features that allow you to create campaigns and instantly send them. Additionally, ActiveCampaign has a very responsive customer support team, very helpful and friendly 24.7.365.

What do you dislike most about this product?

ActiveCampaign has helped us to remain active in marketing field. I have nothing to dislike about it.

What recommendations would you give to someone considering this product?

It is amazing, saves us time and money. I recommend it.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Caring

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