What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

90

Auto-Responders

88

Text Messaging

87

Segmentation

87

Campaign Management

86

Contact Database

86

Dynamic Content

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Surveys and Polling

83

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Availability and Quality of Training

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Moses M.

  • Role: Sales Marketing
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Recommendable software for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign has helped us to improve our sales by enabling us to collaborate with our customers globally. It is a recommendable software for email marketing. I like how it is easy and simple to install and set up.

What is your favorite aspect of this product?

ActiveCampaign has a very intuitive and user-friendly interface that makes it easy to use and learn. It is simple and fast to implement and set up. I like the ability to manage email lists, send outbound emails within seconds and personalize emails.

What do you dislike most about this product?

ActiveCampaign is a recommendable software for email marketing. I have nothing to dislike about it since it meets all our needs.

What recommendations would you give to someone considering this product?

I recommend ActiveCampaign for email marketing.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Inspires Innovation
  • Fair

Hermann G.

  • Role: Industry Specific Role
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2021

Powerful email marketing product

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

I have not worked with same features email marketing platform.

What is your favorite aspect of this product?

Our advertisement campaigns have been well organized by ActiveCampaign. Sending messages to our clients through emails has been cheap and very productive since we can reach as many customers as possible. It has secure storage tools for our customers contacts that we use any time we are having our marketing campaigns.

What do you dislike most about this product?

The main tools have been performing effectively over the time we have been using this tool.

What recommendations would you give to someone considering this product?

I totally recommend this platform to any organization for better and powerful email marketing management.

Pros

  • Inspires Innovation
  • Caring
  • Fair
  • Altruistic

David N.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

An outstanding platform for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign has been of great help to our organization. It has helped us to grow our business since it allows us to collaborate easily and efficiently with our customers. I like the ability to manage email lists, send outbound emails within seconds and personalize emails. It has a very responsive customer support team behind it.

What is your favorite aspect of this product?

My experience with ActiveCampaign has been amazing. It is one of the best tools i have ever used for email marketing. I like it because it allows us to engage with our customers globally. It allows us to create multiple campaigns and send them instantly.

What do you dislike most about this product?

I have nothing to dislike about ActiveCampaign. It is a solid software for email marketing.

What recommendations would you give to someone considering this product?

I recommend ActiveCampaign to all companies looking for a great platform for email marketing.

Pros

  • Helps Innovate
  • Unique Features
  • Efficient Service
  • Inspires Innovation

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