What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Pamela M.

  • Role: Information Technology
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2021

A straightforward solution for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

One of the best and most effective application for email marketing is ActiveCampaign. This software makes everything easier since it enables us to engage with our business partners and customers regardless of where they are. It is a great and solid tool that makes it easy to market products and services globally. I like the ability to create multiple eye-catching campaigns and instantly send them. ActiveCampaign has a very nice and user-friendly interface that makes it simple to learn and use even for new users.

What is your favorite aspect of this product?

With the help of ActiveCampaign, it has been extremely easy to engage with our global customers. It allows us to send outbound emails within seconds, building and personalizing emails and managing email lists. The customer support team behind ActiveCampaign is very responsive and professional. They are always available to offer you help when you need them most.

What do you dislike most about this product?

Since we started using ActiveCampaign, we have never recorded any negative issues since the application meets all our requirements.

What recommendations would you give to someone considering this product?

To all prospective customers out there, i urge them to consider ActiveCampaign since it is a solid and straightforward solution for email marketing purposes.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Michael M.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

Incredible combo of marketing and sales tools

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

It’s hard to capture the pure relief we had when coming across ActiveCampaign. After looking at so many different options that either didn’t have all the functionalities we needed or were cost prohibitive we were discouraged. I think what makes ActiveCampaign stand apartIs the combination of key marketing components that often require you to choose separate piecemeal approaches or to go without some critical feature you neeed. It’s also highly intuitive and useable like, for example, Hubspot but at a much more accessible price point.

What is your favorite aspect of this product?

It’s intuitive and easy-to-use for both beginning and advanced users. Our sales team can easily make some use of the deal pipeline, our interns can easily input info and our developers and programmers can get key into about demographics and analytics While making our emails and landing pages higher converting. I would echo what I’ve said elsewhere in this review: the design, team and continuous improvement of ActiveCampaign has resulted in a super super super useable product that’s intuitive to pick up on and intuitive to actually use ans keep using.

What do you dislike most about this product?

The free trial limited some features and functionalities. There’s no reason for this. We would have upgraded peery quickly regardless. The product really is that good!

What recommendations would you give to someone considering this product?

Try the 14 day trial. I would also say definitely take in and try the CRM side as well as the email marketing side. That’s what makes AC so good. Their cherry picked out the exact features you’ll need to increase revenue and grown your business. They’ve kept current trends in business and current n realities about marketing and digital that’s pretty rare—get the power of 10+ enterprise tools in one great app.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Karthick R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2021

Makes your daily task easy

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

It is too easy to set up and customize according to your plan and ideas. It has some templates too.

What is your favorite aspect of this product?

Templates available right there

What do you dislike most about this product?

Prospects may find this is automated

What recommendations would you give to someone considering this product?

Time. It reduces lots of marketing people to save time and also it gives analytics the open rate click rate bounce rate etc. And also it automatically blocked bounced emails while sending next time. so please go with this

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

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