What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

90

Auto-Responders

88

Text Messaging

87

Segmentation

87

Campaign Management

86

Contact Database

86

Dynamic Content

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Surveys and Polling

83

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Business Value Created

85

Ease of Implementation

85

Ease of Customization

85

Availability and Quality of Training

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Salini K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2021

Effective & Powerful Automation Tool Ever

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

We utilized ActiveCampaign for a variety of purposes, including automated email and form processes to introduce the service, customized landing pages that synchronize with our Triggering event system, and a CRM and pipeline to track users and potential partners. We like tracking individual users to see how they interact with our material. That's why it differs from other products or services.

What is your favorite aspect of this product?

I always assumed that ActiveCampaign would be out of my price range as a newer company owner, but that was not the case until I decided to give it a shot. Not only was there a reasonable pricing point that suited my company, but the customer support manager who was assigned to me treated me as if I were a high-priced consumer. I've discovered new methods to engage my email list and gain more subscribers while utilizing it for the past six months. It's simple to use, offers fantastic choices even on the basic subscription, and provides a wealth of information on expanding your mailing list.

What do you dislike most about this product?

Active Campaign may be a massive learning curve as you gain a grasp on the various ways you can configure the system to fit your needs. You are not using every item, just like you don't have to use every tool, but it might be difficult to determine which ones to prioritize first in order to generate momentum for your business.

What recommendations would you give to someone considering this product?

I looked at numerous systems and found that none of them provided all we needed, however, ActiveCampaign came closest. The reality is that the free induction and continuing assistance are so fantastic. This process has been incredible. Obviously, it depends on your demands and which platform meets the most of them, but if you're looking for something simple to set up and use but is also strong and has a number of advantages. Active Campaign is fantastic!

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

James M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Our favorite application for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is a solid software that allows you to engage efficiently and easily with customers around the Globe. It allows us to market our business widely across the world. It is extremely easy and fast to install and set up. Getting started with ActiveCampaign is simple and fast.

What is your favorite aspect of this product?

ActiveCampaign has brought a huge impact in our company since it allows us to collaborate with clients from anywhere anytime across the world. It is a very secure application since it provides high security for your data. I like the ability to generate multiple eye-catching campaigns and instantly send them.

What do you dislike most about this product?

Since i started using ActiveCampaign i have never encountered any challenge. It is a brilliant tool for email marketing. Nothing to mention as a disadvantage about it.

What recommendations would you give to someone considering this product?

I recommend ActiveCampaign to all prospective customers looking for a great platform for email marketing.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Kethwell K.

  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

A very nice and unique tool for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is a solid application that enables you to easily and quickly create professional campaigns and instantly send them. It allows you to manage email lists easily, send outbound emails within few seconds and personalize emails. I like it because it makes our work more easier and efficient.

What is your favorite aspect of this product?

ActiveCampaign is a brilliant and powerful platform for email marketing purposes. It supports great features that allow you to engage with customers around the Globe. It has a very simple and user-friendly interface which makes it easy to use and learn. I like the fact that it provides top security for your data thus making it a very secure application for email marketing.

What do you dislike most about this product?

I have used ActiveCampaign for many years and it has never frustrated me even a single day. It is a brilliant tool for email marketing. Nothing to dislike about it.

What recommendations would you give to someone considering this product?

To all companies looking for a powerful tool for email marketing, i recommend ActiveCampaign.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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