ActiveCampaign

What differentiates ActiveCampaign from other similar products?

- The interface is intuitive. On the upside section, there are tabs such as Create a List, Create Campaign, Import Contacts, and Create Automation. For every tab clicked on, its details will be displayed in the center of the screen; - The pricing is very straightforward: In the pricing tab, we can display the yearly or the monthly plan by checking or unchecking the yearly billed button. We can also drag the Contacts button to choose the number of client contacts that our business has; - The automation system is effective. I essentially like the “Add a start trigger” function that enables launching automatically a reaction to an action.

What is your favorite aspect of this product?

The effectiveness of the automation system is what I like the most about this product. When creating new automation, it is possible to choose amongst the variety of templates available or import other templates.

What do you dislike most about this product?

- For a better experience, It would be great to improve the report section. The ergonomy that it offers is too basic for data analysis; - The Customer support could be more reactive to respond to our queries faster.

What recommendations would you give to someone considering this product?

This is the product for people who want to strengthen email marketing, CRM (Customer Relationship Management), and the marketing automation tools of their business into a well-synchronized system. I confidently recommend this product for both small, mid, and big businesses.

What differentiates ActiveCampaign from other similar products?

Not much. it's pretty much similar to other ESP's

What is your favorite aspect of this product?

That it's easier to use and is cheap

What do you dislike most about this product?

Doesn't have the breadth of other features that similar ESPs have

What recommendations would you give to someone considering this product?

You should definitely get it if you're an advanced email marketer

What differentiates ActiveCampaign from other similar products?

I'm blown away by how many options there are! Love the automations and the excellent customer service from the crew. There is a lot of value in having monthly meetings to discuss issues and learn new things from one other.

What is your favorite aspect of this product?

It takes some time to get to know all of the features of ActiveCampaign. Despite this, their onboarding process is very personalized. 5 one-on-one conversations with an onboarding professional were the finest part of the webinars I attended. Helped me set it all up with her. I may now email the support team if I have any questions in the future. Everyone is usually eager to help and the response times are always quick. Because of this, the service stands out and is a game changer.

What do you dislike most about this product?

As your email list grows, the cost will rise, but the return on investment from using this product will well above that of any of its competitors.

What recommendations would you give to someone considering this product?

ActiveCampaign is designed for more experienced users and more sophisticated marketing campaigns. To enhance conversions, it is a solution that demands effort and learning; but the benefits are worth it.