Website Analytics
Top Matomo Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling. Designed to give you the most conclusive insights with a complete range of features such as heat-maps, sessions recordings, goals, form analytics, ecommerce and funnels matomo provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.

7.8

Composite
Score

+88

Emotional
Footprint

17

Reviews

Best Alternatives and Competitors to Matomo

Compare how Matomo stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

HubSpot

HubSpot Marketing Hub

9.0

Composite
Score

+93

Emotional
Footprint

87

Reviews

Reviews Say

Compared to Matomo, HubSpot Marketing Hub is:

More Inspiring

More Innovative

Easier to Use

More Transparent

Easier to Customize

Less Reliable

Google

Google Analytics

9.0

Composite
Score

+91

Emotional
Footprint

614

Reviews

Reviews Say

Compared to Matomo, Google Analytics is:

More Inspiring

More Innovative

Easier to Use

Less Caring

Worse at Support

Less Reliable

Semrush

Semrush

8.9

Composite
Score

+90

Emotional
Footprint

69

Reviews

Reviews Say

Compared to Matomo, Semrush is:

More Inspiring

More Innovative

Easier to Use

Easier to Customize

Less Reliable

Less Caring

Hotjar

Hotjar

8.7

Composite
Score

+92

Emotional
Footprint

35

Reviews

Reviews Say

Compared to Matomo, Hotjar is:

More Inspiring

More Innovative

More Transparent

Easier to Use

Better at Support

Better at Training

Dynatrace

Dynatrace

8.5

Composite
Score

+99

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Matomo, Dynatrace is:

More Inspiring

More Innovative

More Transparent

More Efficient

Easier to Use

Easier to Customize

Adobe Systems

Adobe Analytics

8.4

Composite
Score

+91

Emotional
Footprint

97

Reviews

Reviews Say

Compared to Matomo, Adobe Analytics is:

More Inspiring

More Innovative

Easier to Customize

More Respectful

Less Reliable

Harder to Implement

Mixpanel

Mixpanel

8.2

Composite
Score

+93

Emotional
Footprint

30

Reviews

Reviews Say

Compared to Matomo, Mixpanel is:

More Inspiring

More Innovative

More Transparent

Easier to Use

More Respectful

Less Reliable

Amplitude

Amplitude Analytics

7.9

Composite
Score

+94

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Matomo, Amplitude Analytics is:

More Inspiring

More Respectful

Easier to Use

More Transparent

More Innovative

Better at Training

Mouseflow

Mouseflow

7.7

Composite
Score

+87

Emotional
Footprint

39

Reviews

Reviews Say

Compared to Matomo, Mouseflow is:

More Inspiring

Easier to Use

More Efficient

Less Caring

Less Reliable

Worse at Integrating

Heap, Inc.

Heap

7.5

Composite
Score

+86

Emotional
Footprint

19

Reviews

Reviews Say

Compared to Matomo, Heap is:

More Inspiring

More Respectful

More Efficient

Less Reliable

Harder to Implement

Less Caring

Elastic

Elastic Observability

7.4

Composite
Score

+82

Emotional
Footprint

34

Reviews

Reviews Say

Compared to Matomo, Elastic Observability is:

More Inspiring

Less Caring

Less Transparent

Less Reliable

Less Respectful

Less Efficient

Most Popular Matomo Comparisons