Website Analytics
Top Matomo Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.

8.8

Composite
Score

+90

Emotional
Footprint

39

Reviews

Best Alternatives and Competitors to Matomo

Compare how Matomo stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

HubSpot

HubSpot Marketing Hub

9.0

Composite
Score

+93

Emotional
Footprint

137

Reviews

Reviews Say

Compared to Matomo, HubSpot Marketing Hub is:

More Inspiring

More Caring

Easier to Use

More Transparent

More Innovative

Worse at Support

Google

Google Analytics

8.9

Composite
Score

+92

Emotional
Footprint

898

Reviews

Reviews Say

Compared to Matomo, Google Analytics is:

More Inspiring

More Transparent

More Caring

More Innovative

Worse at Support

Harder to Implement

Adobe Systems

Adobe Analytics

8.9

Composite
Score

+94

Emotional
Footprint

116

Reviews

Reviews Say

Compared to Matomo, Adobe Analytics is:

More Inspiring

More Caring

More Efficient

More Innovative

More Transparent

Worse at Support

Semrush

Semrush

8.9

Composite
Score

+91

Emotional
Footprint

135

Reviews

Reviews Say

Compared to Matomo, Semrush is:

More Caring

More Inspiring

More Efficient

More Innovative

Worse at Support

Worse at Integrating

Dynatrace

Dynatrace

8.6

Composite
Score

+99

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Matomo, Dynatrace is:

More Inspiring

More Caring

More Transparent

More Innovative

More Efficient

Better at Training

Hotjar

Hotjar

8.5

Composite
Score

+90

Emotional
Footprint

45

Reviews

Reviews Say

Compared to Matomo, Hotjar is:

More Inspiring

Easier to Use

More Transparent

More Caring

More Innovative

Less Respectful

Amplitude

Amplitude Analytics

8.4

Composite
Score

+97

Emotional
Footprint

30

Reviews

Reviews Say

Compared to Matomo, Amplitude Analytics is:

More Caring

More Inspiring

More Transparent

More Respectful

More Efficient

Harder to Customize

Mixpanel

Mixpanel

8.2

Composite
Score

+92

Emotional
Footprint

33

Reviews

Reviews Say

Compared to Matomo, Mixpanel is:

More Transparent

More Caring

More Innovative

More Respectful

More Inspiring

Harder to Customize

Alexa

Alexa

7.9

Composite
Score

+91

Emotional
Footprint

36

Reviews

Reviews Say

Compared to Matomo, Alexa is:

More Respectful

Worse at Support

Harder to Customize

Harder to Implement

Worse at Training

Less Innovative

Mouseflow

Mouseflow

7.9

Composite
Score

+90

Emotional
Footprint

42

Reviews

Reviews Say

Compared to Matomo, Mouseflow is:

More Efficient

Easier to Use

More Transparent

More Inspiring

More Reliable

Less Innovative

Wix.com

Wix Analytics

7.7

Composite
Score

+91

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Matomo, Wix Analytics is:

More Caring

More Inspiring

Worse at Support

Worse at Integrating

Harder to Implement

Worse at Training

Elastic

Elastic Observability

7.4

Composite
Score

+86

Emotional
Footprint

38

Reviews

Reviews Say

Compared to Matomo, Elastic Observability is:

More Inspiring

Worse at Training

Worse at Support

Less Transparent

Less Respectful

Less Caring

Heap, Inc.

Heap

7.4

Composite
Score

+84

Emotional
Footprint

23

Reviews

Reviews Say

Compared to Matomo, Heap is:

Less Reliable

Harder to Implement

Worse at Support

Less Transparent

Harder to Customize

Worse at Training

Most Popular Matomo Comparisons