Top Salesforce Pardot Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
Common Features
Customer Journey Modelling | Email Marketing Automation | Marketing Analytics | Marketing Project Management | Marketing Asset Management | Social Media Marketing Management | Mobile Marketing Management | Conversion Propensity Modeling | Recommended Best Action | Opportunity Pipeline Tracking
7.8
Composite
Score
+78
Emotional
Footprint
70
Reviews
Best Alternatives and Competitors to Salesforce Pardot
Compare how Salesforce Pardot stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
Brevo
Brevo
9.1
Composite
Score
+96
Emotional
Footprint
40
Reviews
Reviews Say
Compared to Salesforce Pardot, Brevo is:
More Transparent
More Inspiring
Easier to Customize
Better at Support
More Efficient
More Innovative
Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
HubSpot
HubSpot Marketing Hub
9.0
Composite
Score
+92
Emotional
Footprint
233
Reviews
Reviews Say
Compared to Salesforce Pardot, HubSpot Marketing Hub is:
More Transparent
More Inspiring
Easier to Customize
Better at Support
Better at Training
More Innovative
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
ActiveCampaign
ActiveCampaign
8.9
Composite
Score
+91
Emotional
Footprint
91
Reviews
Reviews Say
Compared to Salesforce Pardot, ActiveCampaign is:
More Transparent
Easier to Customize
More Inspiring
Better at Support
Better at Training
Better at Integrating
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Adobe Systems
Adobe Marketo Engage
8.8
Composite
Score
+92
Emotional
Footprint
59
Reviews
Reviews Say
Compared to Salesforce Pardot, Adobe Marketo Engage is:
Easier to Customize
More Inspiring
Better at Support
More Transparent
Better at Integrating
Easier to Implement
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Constant Contact, Inc.
Constant Contact
8.7
Composite
Score
+89
Emotional
Footprint
92
Reviews
Reviews Say
Compared to Salesforce Pardot, Constant Contact is:
Better at Support
More Transparent
More Inspiring
Easier to Customize
Easier to Implement
More Respectful
Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.
Intuit
Mailchimp
8.7
Composite
Score
+87
Emotional
Footprint
215
Reviews
Reviews Say
Compared to Salesforce Pardot, Mailchimp is:
Easier to Customize
More Inspiring
Better at Support
Easier to Implement
More Transparent
More Efficient
Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.
Ortto
Ortto
8.6
Composite
Score
+93
Emotional
Footprint
29
Reviews
Reviews Say
Compared to Salesforce Pardot, Ortto is:
Easier to Customize
Better at Support
Easier to Use
More Inspiring
Easier to Implement
Better at Training
Ortto (formerly Autopilot) brings customer data, omnichannel marketing, and analytics together in an intuitive platform that helps businesses grow.
Bloomreach Inc
Bloomreach Engagement
8.5
Composite
Score
+96
Emotional
Footprint
35
Reviews
Reviews Say
Compared to Salesforce Pardot, Bloomreach Engagement is:
More Transparent
More Inspiring
More Innovative
More Caring
Better at Support
Easier to Customize
Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.
SALESmanago
SALESmanago
8.5
Composite
Score
+91
Emotional
Footprint
38
Reviews
Reviews Say
Compared to Salesforce Pardot, SALESmanago is:
Better at Support
More Transparent
More Inspiring
Easier to Customize
More Caring
Better at Training
SALESmanago is the only no-code, AI-driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands.
Keap
Keap
8.1
Composite
Score
+85
Emotional
Footprint
36
Reviews
Reviews Say
Compared to Salesforce Pardot, Keap is:
Better at Support
Easier to Customize
Better at Integrating
More Inspiring
Better at Training
More Transparent
Ditch the spreadsheet with Keap’s client management system. House all your client activity and communications in one place. Let Keap’s client management software handle the follow-up, update your client records, and get you paid, while you focus on providing great service.
SAS Institute Inc.
SAS Marketing Automation
7.6
Composite
Score
+86
Emotional
Footprint
20
Reviews
Reviews Say
Compared to Salesforce Pardot, SAS Marketing Automation is:
Better at Support
Easier to Customize
Easier to Use
Easier to Implement
More Respectful
More Efficient
Want to win, serve and retain the best customers? Now you can move easily from data to campaign design to better decisions across every channel. Our marketing automation software pairs unmatched usability with world-class analytics to deliver results like you've never seen before. Faster, easier, better. Made possible by SAS.
SugarCRM
Sugar Market
7.5
Composite
Score
+87
Emotional
Footprint
22
Reviews
Reviews Say
Compared to Salesforce Pardot, Sugar Market is:
More Inspiring
Easier to Customize
Better at Support
More Respectful
Easier to Implement
Better at Training
Sugar Market transforms how mid-sized marketing teams reach their audience and measure success throughout the buyer journey. Attract website visitors and understand how they interact with digital assets. Capture leads with conversion-driving landing pages, emails and forms built with intuitive, drag-and-drop builders. Qualify leads with robust nurture campaigns and sophisticated lead scoring models.
Dotdigital Group PLC
Dotdigital
7.4
Composite
Score
+78
Emotional
Footprint
25
Reviews
Reviews Say
Compared to Salesforce Pardot, Dotdigital is:
Better at Support
Easier to Implement
More Inspiring
Easier to Customize
Easier to Use
Less Caring
From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns. The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers in the Americas. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels.
Act-On Software
Act-On
6.7
Composite
Score
+68
Emotional
Footprint
23
Reviews
Reviews Say
Compared to Salesforce Pardot, Act-On is:
Better at Support
Less Innovative
Less Reliable
Less Respectful
Less Efficient
Less Inspiring
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose.