Top Litmus Alternatives and Competitors
Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.
Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.
Common Features
Email Delivery | SPAM Compliance | Segmentation | Mobile Optimized | A/B Testing | Basic Reporting and Analytics | Auto-Responders | Email Templates | Content Authoring | Campaign Management | Surveys and Polling | Dynamic Content | Text Messaging | Contact Database | Sales Intelligence & Conversion Rates
8.5
Composite
Score
+97
Emotional
Footprint
38
Reviews
Best Alternatives and Competitors to Litmus
Compare how Litmus stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.
Marigold
Campaign Monitor by Marigold
9.2
Composite
Score
+98
Emotional
Footprint
114
Reviews
Reviews Say
Compared to Litmus, Campaign Monitor by Marigold is:
More Transparent
Better at Support
Easier to Implement
Easier to Use
Worse at Training
Less Innovative
Campaign Monitor by Marigold is email marketing software with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business. You'll design and send captivating messages with ease using Campaign Monitor by Marigold. Businesses around the world leverage our modern, uncomplicated workflows to send email and SMS campaigns that increase engagement and inspire audiences to take action.
Unione Email API
UniOne
9.1
Composite
Score
+99
Emotional
Footprint
34
Reviews
Reviews Say
Compared to Litmus, UniOne is:
Better at Support
More Transparent
Easier to Implement
More Inspiring
Easier to Use
Less Efficient
UniOne powers developers like you with a comprehensive Email API that seamlessly integrates email communication workflows and enhances user engagement in websites and applications. With UniOne, you keep track of all email-related activities, including sending, receiving, delivery statuses, bounce events, and other relevant interactions. Each single event is timestamped and associated with relevant metadata to provide detailed insights into the email lifecycle.
ActiveCampaign
ActiveCampaign
9.0
Composite
Score
+95
Emotional
Footprint
138
Reviews
Reviews Say
Compared to Litmus, ActiveCampaign is:
More Transparent
Worse at Training
Less Inspiring
Less Respectful
Less Innovative
Less Efficient
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
HubSpot
HubSpot Marketing Hub
8.9
Composite
Score
+90
Emotional
Footprint
292
Reviews
Reviews Say
Compared to Litmus, HubSpot Marketing Hub is:
Less Inspiring
Less Caring
Less Efficient
Worse at Training
Less Innovative
Less Respectful
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
MailerLite
MailerLite
8.8
Composite
Score
+95
Emotional
Footprint
61
Reviews
Reviews Say
Compared to Litmus, MailerLite is:
Worse at Training
Less Efficient
Less Caring
Harder to Customize
Less Inspiring
Less Innovative
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
Brevo
Brevo
8.8
Composite
Score
+92
Emotional
Footprint
72
Reviews
Reviews Say
Compared to Litmus, Brevo is:
Less Caring
Less Efficient
Worse at Training
Less Innovative
Harder to Customize
Less Reliable
Brevo is an all-in-one platform to manage your customer relationships via Email, SMS, Chat and moreBrevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
Robly Ltd.
Robly
8.8
Composite
Score
+92
Emotional
Footprint
70
Reviews
Reviews Say
Compared to Litmus, Robly is:
Less Inspiring
Less Innovative
Less Reliable
Harder to Customize
Worse at Training
Less Efficient
Robly is an email marketing platform that uses innovative automation and artificial intelligence technologies to observe user behavior and deliver campaigns at the exact moment people are most likely to engage. It is designed for businesses of all sizes, specializing in supporting charities, non profits, education sections and religious organizations. Leveraging proprietary automation and AI technology, it helps beginners and experts achieve up to 50% higher open rates and grow email lists up to four times faster.
Twilio
SendGrid Email Marketing
8.7
Composite
Score
+91
Emotional
Footprint
63
Reviews
Reviews Say
Compared to Litmus, SendGrid Email Marketing is:
Worse at Training
Less Caring
Less Inspiring
Less Innovative
Harder to Use
Harder to Customize
Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.
Klaviyo
Klaviyo
8.7
Composite
Score
+90
Emotional
Footprint
78
Reviews
Reviews Say
Compared to Litmus, Klaviyo is:
Less Innovative
Less Efficient
Less Caring
Less Respectful
Worse at Training
Worse at Support
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Constant Contact, Inc.
Constant Contact
8.7
Composite
Score
+83
Emotional
Footprint
117
Reviews
Reviews Say
Compared to Litmus, Constant Contact is:
Less Innovative
Less Efficient
Less Caring
Less Inspiring
Less Respectful
Less Reliable
Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.
Intuit
Mailchimp
8.7
Composite
Score
+86
Emotional
Footprint
524
Reviews
Reviews Say
Compared to Litmus, Mailchimp is:
Less Inspiring
Less Innovative
Less Efficient
Less Caring
Worse at Training
Worse at Support
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Adobe Systems
Adobe Campaign
8.7
Composite
Score
+93
Emotional
Footprint
102
Reviews
Reviews Say
Compared to Litmus, Adobe Campaign is:
Less Efficient
Harder to Customize
Worse at Training
Less Innovative
Less Caring
Less Respectful
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
GetResponse
GetResponse
8.5
Composite
Score
+98
Emotional
Footprint
60
Reviews
Reviews Say
Compared to Litmus, GetResponse is:
More Transparent
Worse at Training
Less Efficient
Worse at Integrating
Harder to Customize
Less Caring
GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.
Adobe Systems
Adobe Marketo Engage
8.5
Composite
Score
+94
Emotional
Footprint
72
Reviews
Reviews Say
Compared to Litmus, Adobe Marketo Engage is:
Worse at Training
Less Efficient
Harder to Use
Harder to Customize
Worse at Integrating
Less Inspiring
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Aweber
AWeber
8.4
Composite
Score
+95
Emotional
Footprint
60
Reviews
Reviews Say
Compared to Litmus, AWeber is:
More Transparent
Worse at Training
Less Respectful
Less Efficient
Less Reliable
Harder to Customize
AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. Our web-based tools help businesses grow by staying in touch with customers and prospects through email.
Zoho
Zoho Campaigns
8.1
Composite
Score
+92
Emotional
Footprint
52
Reviews
Reviews Say
Compared to Litmus, Zoho Campaigns is:
Worse at Training
Harder to Customize
Worse at Integrating
Less Inspiring
Less Innovative
Less Efficient
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Omnisend
Omnisend
8.0
Composite
Score
+83
Emotional
Footprint
34
Reviews
Reviews Say
Compared to Litmus, Omnisend is:
Less Caring
Less Innovative
Less Efficient
Less Respectful
Less Inspiring
Worse at Training
Black Friday: Get 30% off for 3 months with code BFCM30OFF | Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 125,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing.
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