Zoho

Zoho Campaigns

8.2 /10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

Company Details

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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1 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

84 Likeliness to Recommend

1
Since last award

87 Plan to Renew

2
Since last award

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

4% Negative

4% Neutral

92% Positive

Pros

Respectful
Caring
Reliable
Performance Enhancing

Feature Ratings

Average 82

Basic Reporting and Analytics

Campaign Management

Email Delivery

Auto-Responders

Sales Intelligence & Conversion Rates

SPAM Compliance

Surveys and Polling

Dynamic Content

Segmentation

Email Templates

Content Authoring

Vendor Capability Ratings

Average 80

Usability and Intuitiveness

Business Value Created

Ease of Implementation

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Zoho Campaigns Reviews

Carmealy M.

Role: Sales Marketing
Industry: Energy
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2020

This platform improves email marketing.

Likeliness to Recommend

9 /10

What differentiates Zoho Campaigns from other similar products?

It tends to be more precise when a metric is needed to understand customers and select the target audience. This is a better solution for campaigns since it allows a better control in the management and a more precise analysis for the constant taking of decisions within the company about the marketing strategies.

What is your favorite aspect of this product?

I can perform A / B tests without any problem and can see the results through a detailed graphical representation. Take a clearer view of the impact you have had on customers and potential customers. I can integrate them with all Zoho tools for better complementation. I can practically create a campaign in a very short time and publish it instantly, in addition the workflow is highly optimized helping this to understand how to really market and improve your relationship with customers through email marketing tracking.

What do you dislike most about this product?

This platform may have a problem and it is the learning stages since it can be a bit confusing when using it for the first time, on many occasions I had to contact support to solve my doubts, which they attended to me very satisfactorily. However, the platform in general terms is very stable and comfortable to use.

What recommendations would you give to someone considering this product?

Personally, it works well, meets expectations and goes hand in hand with Zoho CRM which for me allows me to do a more complete marketing than other platforms.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Trustworthy

Zoho Campaigns

What is Zoho Campaigns?

Company Details

Need Assistance?

Awards & Recognition

Zoho Campaigns Ratings

84 Likeliness to Recommend

1 Since last award

87 Plan to Renew

2 Since last award

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Zoho Campaigns?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Zoho Campaigns Reviews

Carmealy M.

This platform improves email marketing.

Likeliness to Recommend

Pros

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Feature Ratings

Basic Reporting and Analytics

Campaign Management

Email Delivery

Auto-Responders

Sales Intelligence & Conversion Rates

SPAM Compliance

Surveys and Polling

Dynamic Content

Segmentation

Email Templates

Content Authoring

Vendor Capability Ratings

Usability and Intuitiveness

Business Value Created

Ease of Implementation

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Quality of Features

Ease of Customization

Ease of Data Integration

Availability and Quality of Training