


What is Sprout Social Professional?
Sprout Social Professional all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization. People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
99 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 84%
- Conflict Resolution:
- 88%
- Strategy & Innovation:
- 90%
- Service Experience:
- 89%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social Professional?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Social Media Channel Integration Inbound
Dashboards and Visualization
Sentiment Analysis
Social Post Archival
Trend Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Quality of Features
Ease of Customization
Ease of Data Integration
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
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Sprout Social Professional Reviews

Susan D.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jul 2021
Easy to Use and Implement but Limited Features
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
It covers a wide range of social media channels and is fairly reliable. Also, pretty easy to use with multiple clients. Price is moderate range based on competitor analysis.
What is your favorite aspect of this product?
I like the visual calendar where you can see all the posts done on each platform. Very quick, simply, useful visual that I haven't seen in any other social media management program.
What do you dislike most about this product?
Customer support isn't the most helpful. Upgrades are far and few between. Would like it feedback from users was more integrated into updates and their future road map. Also, the overall platform could used a facelift. Also, data and engagement is limited. Their forte is definitely scheduling.
What recommendations would you give to someone considering this product?
Evaluate how important data, interaction, and upgrades are. This solution worked for us knowing it'd be a short term (2-4 year commitment). We have yet to find something to switch to that checks all the necessary boxes but Sprout Social does check most of our boxes for now, just not all.
Pros
- Security Protects
- Enables Productivity
- Trustworthy
- Unique Features
Cons
- Slower Product Innovation
- Less Caring
- Inhibits Innovation
Please tell us why you think this review should be flagged.
Benjamin C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Sprout SMB a strong boot to Small businesses.
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
With a readily available social media platform, today were able to carry out our marketing very well through social media with the help of software such as Sprout SMB to do it so perfectly, with this kind of software helping us to run the business we are able to reach to our customers very fast and also developing a good collaboration with them. This software enables us to campaign for our product on the social medial where we are able to reach many thus increasing the number of our customers. Mostly for a small and upcoming business, there might be issues on the product but we are able to rectify them from the feedback.
What is your favorite aspect of this product?
The feature of obtaining feedback is very important on this growing business because you are able to monitor what is happening at the end-use of the product and need be of rectification you are able to note and rectify. With such software we are able to save a lot of time within the organization and doing contact campaigning for the products is tedious and time-consuming but with the software, one is able to reach many people in a very short time. Efficiency is realized in doing the marketing due to a smooth workflow enhanced much better by good collaboration which enables the organization to reach its set end goals.
What do you dislike most about this product?
Sprout SMB has shown a tremendous input towards the great growth of our business to an upgraded standard pleasing us customers and for sure we have found no misfortunes with this software thus no dislike on it.
What recommendations would you give to someone considering this product?
Wow !! feeling grateful to recommend this awesome software, for the very many businesses that are in their initial stages of starting to grow and develop I can boldly urge them to use the social Sprout for the sake of their business development .this software can never disappoint you for choosing it for it will increase efficiency, save time for your business in product advertisement and general help you reach the set goal for your business organization.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Mitchell T.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Fantastic Service for the Price
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
Back when my agency switched from HootSuite to Sprout Social, they were one of the first to simply cross-posting to social media--adding options to post to not only FB and Twitter but also IG, Pinterest, LinkedIn, etc. That was a huge labor-saving plus for my organization.
What is your favorite aspect of this product?
SproutSocial gives you a nice preview feature, so you can see what future-scheduled social posts will look like before they're actually published. Sounds like common sense, but not all social media software services had this origiinally.
What do you dislike most about this product?
Not always the greatest uploading dynamic content like videos or GIFs--sometimes gives you issues.
What recommendations would you give to someone considering this product?
Talk to them about customized pricing to fit your needs. Their service reps are pretty flexible in adjusting pricing to the number of accounts/users you may need if one of their preset plans isn't perfect for you.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
Please tell us why you think this review should be flagged.
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