What is Sprout Social Professional?
Sprout Social Professional all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization. People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
100 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 90%
- Negotiation and Contract:
- 71%
- Conflict Resolution:
- 79%
- Strategy & Innovation:
- 75%
- Service Experience:
- 82%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+81 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social Professional?
Pros
- Enables Productivity
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards and Reporting
Social Media Channel Integration Inbound
Visual Analytics
Publishing
Collaboration
Audience Segmentation
Competitor Tracking
Influencer Identification
Sentiment Analysis
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
Ease of Data Integration
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Sprout Social Professional Reviews
Bob B.
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Aug 2023
Easy to Use. Has Streamlined our Social Media Mktg
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
We look at many and liked Sprout Social the most based on its ability to handle multiple clients and also the price was fair.
What is your favorite aspect of this product?
It's ease of use is the best feature. Training takes less than an hour.
What do you dislike most about this product?
We were a bit confused by some of the training copy and videos, but support helped us figure everything out.
What recommendations would you give to someone considering this product?
Do your homework and find what is right for your business or agency, but Sprout Social should definitely be a finalist.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Islenis V.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jul 2023
Optimizes our social networks to save time
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
It is a planned network that is additionally excellent to use for real-time travel. The ability to send reports with a customized symbol is exceptional. Before using Sprout, it took us at least half an hour or more to extract the Facebook and Twitter accounts and put them together into a single write-up. The document in question is likely to generate a larger amount of information. Specifically, the increase in dedication, devotees, etc. These are excellent figures to showcase to users.
What is your favorite aspect of this product?
Sprout Social is undoubtedly the most effective way to engage with important companies and brands on the Twitter social network. A simple way to locate, view their user account and follow them all from one place. The ability to schedule a scheduled post helps us save enormous time, particularly with Twitter, because we want the message to be sent constantly.
What do you dislike most about this product?
Offering assistance in managing the fame of the future would transform it into a more complete management system. i think there is room to refine the search conditions and make sure the inbox contains the totality of brand references that have not been specific to the brand name. Suggested articles and ideas would be beneficial. This is a feature that other social media management software has and I think it would help keep things moving, as it is constantly difficult to keep posting new and different things.
What recommendations would you give to someone considering this product?
I would say it is an exceptional user experience, easy to learn and use, and priced perfectly for small businesses. It is ideal for a small company that wants to get more information about the community that is targeting their services on social networks, plus it is ideal for companies trying to prove the importance of their work on social networks in order to their customers.
Pros
- Reliable
- Inspires Innovation
- Saves Time
- Respectful
Please tell us why you think this review should be flagged.
Serge S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Managing and monitoring online networks
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
The ability to centrally manage all of our social media account information has saved us a lot of time.
What is your favorite aspect of this product?
The ability to schedule, manage and create content on all our social networks is what we value most as an organization about the SproutSocial platform. The ability to set up a calendar to play content is a really useful tool; the reality is that there are times when we just don't have time to come up with new ideas and this tool makes our lives a lot easier.
What do you dislike most about this product?
There aren't many things we don't like about the platform, but one thing we absolutely hate is how frustrating it is when we can't make changes to our failed posts. Every time this happens, we have to start over and redo everything, which is a huge pain.
What recommendations would you give to someone considering this product?
As far as social media management tools go, Sprout Social is at the top of the list. You can automate processes, schedule posts in advance, monitor mentions and evaluate performance, among many other important features. Its simple, easy-to-use design makes it ideal for marketing teams of any size.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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