What is Sprout Social?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
Company Details
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Get AssistanceSprout Social Ratings
Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
95 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 91%
- Negotiation and Contract:
- 83%
- Conflict Resolution:
- 88%
- Strategy & Innovation:
- 88%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Campaign Execution
Dashboards and Visualization
Social Post Archival
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Ease of Customization
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Also Featured in...
Sprout Social Reviews
Leslie B.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2024
Social media management is better with Sprout.
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Sprout social presents data surrounding our activities on social media platforms, in an intuitive and easy to understand manner. I can conveniently sieve through thousands of data points and identify specific insights and trends without any clumsiness
What is your favorite aspect of this product?
I find Sprouts post scheduling feature impressive and the broad analytical data which Sprout provides , around every single interaction we have across social media platforms makes my team better equipped to measure the impact of our social media engagements.
What do you dislike most about this product?
There is no way for multiple users in my organization to collaboratively create posts for our Facebook page, through Sprout. There is also no way to add GIFs to social media posts when creating them from Sprout.
What recommendations would you give to someone considering this product?
I think that Sprout social has helped my department better manage interactions with customers and other interested parties in our products and services . Our interactions are organized and automated in many aspects now, thanks to Sprout social.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
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April P.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Dec 2024
Absolutely fantastic and Unique
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
Unlike our previous manual methods, it now provides a robust, all-in-one solution that serves multiple critical needs. The tool supports both our social media specialist's day-to-day work and our broader brand campaign strategies, offering unparalleled flexibility in reporting.
What is your favorite aspect of this product?
We can now generate detailed reports targeting specific campaigns or topics with remarkable ease. Recently, we've discovered an additional powerful feature: social listening. This capability has significantly enhanced our brand reporting by providing deep insights into our competitive positioning and the broader conversations happening across social media channels. It's not just a scheduling tool—it's become an essential intelligence platform for understanding our brand's digital presence.
What do you dislike most about this product?
There's no way to upload multiple videos to a carousel despite that being an option on Instagram.
What recommendations would you give to someone considering this product?
Pricing can be deceptive, especially with "sales discounts cleared by managers" and "floors" that don't really exist.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Zainab M.
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2024
Essential for managing social media engagement
Likeliness to Recommend
What differentiates Sprout Social from other similar products?
The centralized nature of social media management with Sprout. Having all company social media engagements in one central location makes internal collaboration more efficient, makes responses to social media enquiries faster too. I think that managing social media engagements centrally on Sprout has also contributed towards my team creating and perfecting a unique response management workflow.
What is your favorite aspect of this product?
The presentation of real time data on Sprout social is loveable. i can select the most important analytics to see in the moment, using the advanced analytics filter tags. The ability to contrast and compare select datasets across specific timeframes, makes trend identification in my organizations social media engagement straight-forward.
What do you dislike most about this product?
no way to make changes or edits to failed social media posts. For first time users in my team , the learning curve is always slow with new members . I probably had a better learning curve with this software a few years ago, but even then , it could had been a lot better.
What recommendations would you give to someone considering this product?
it's always my opinion that sprout social is a good software to checkout for teams, as far as social media management software goes.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Please tell us why you think this review should be flagged.
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