What is Shopify?
Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
95 Plan to Renew
2
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Shopify?
Pros
- Enables Productivity
- Reliable
- Respectful
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Order Management
Catalog Management
Payment Processing
Order Portal
Content Management
Reporting and Analytics
Integrated Search
Retargeting Capabilities
Predictive Recommendations
Content Localization
Microsite Management
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Ease of IT Administration
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Ease of Customization
Shopify Reviews
Abigail A.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Mar 2024
Recapturing Lost Leads with Retargeting Systems
Likeliness to Recommend
What differentiates Shopify from other similar products?
Shopify's retargeting ads allow you to strategically remarket to bounced traffic across platforms like Facebook, Google, and Instagram. You can create targeted audiences, design thumb-stopping ads, and optimize campaigns with tracking pixels without requiring any third-party tools.
What is your favorite aspect of this product?
Abandoning that cart has never been so costly. You can use retargeting through Shopify to bring back window shoppers and convert missed opportunities into loyal customers. Setting up retargeting ads through Shopify is highly intuitive, with easy integration with Google and Facebook. The intuitive app keeps your marketing organized, streamlining campaign creation and insightful reporting into one dynamic dashboard.
What do you dislike most about this product?
Retargeting is seamless with Shopify, but the pre-set audiences can limit your reach. Most abandoned carts are revisited by shoppers within 24 hours. Shopify's default window is 30 days, potentially missing prime retargeting chances.
What recommendations would you give to someone considering this product?
Retargeting ads boast click-through rates 10x higher than regular display ads. Therefore, Shopify's built-in solution is a game-changer for recapturing lost revenue. You can reach the right audience at the ideal moment for unparalleled conversions. Shopify's built-in retargeting is a no-brainer for advanced marketers. It has a streamlined setup, high-impact targeting, and features galore. Start converting those window shoppers into loyal brand advocates.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Yogesh S.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Mar 2024
Versatile and user-friendly platform
Likeliness to Recommend
What differentiates Shopify from other similar products?
Seamless integration with lots of third-party apps for better functionality.
What is your favorite aspect of this product?
One aspect is it provides various payment gateways and also ensures a hassle-free checkout experience for customers.
What do you dislike most about this product?
Shopify's interface and user-friendly design makes it easy to set up and manage an online store, even for those with limited technical knowledge but cost improvement can be done for startups.
What recommendations would you give to someone considering this product?
I would recommend exploring its extensive range of third-party integrations and apps for your store's functionality and is excellent product.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Vijay K.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Budget friendly e-commerce platform
Likeliness to Recommend
What is your favorite aspect of this product?
Shopify's analytical dashboards provide comprehensive insights into sales, customer behavior, and marketing performance, offering users both depth of data and ease of use for optimizing their online stores.
What do you dislike most about this product?
Shopify offers extensive customization options, the cost of certain features and add-ons can add up, especially for businesses with specific needs or high-volume sales. I have experienced occasional delays or limitations in resolving complex technical issues.
What recommendations would you give to someone considering this product?
Consider Shopify's suitability for your business by assessing needs and goals. Utilize the free trial to explore features and resources. Ensure scalability and explore integrations. Budget for additional costs and stay updated on new features.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
