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Semrush Logo Award Winner Product Badge
Semrush

Semrush

Composite Score
8.8 /10
CX Score
9.0 /10

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details


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Awards & Recognition

Semrush won the following awards in the Customer Intelligence category

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Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

98 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
95%
Negotiation and Contract:
87%
Conflict Resolution:
93%
Strategy & Innovation:
92%
Service Experience:
95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

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0% Negative
3% Neutral
97% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 84

Data Visualization

86

Audience Demographics

86

Audience Segmentation

84

API Framework

84

Metadata Management

83

Customer Journey Modelling

83

Real Time Workflow Automation

83

Predictive Analytics

82

Conversion Analysis

82

Cross Channel Attribution Analysis

78

Anomaly Detection

78

Vendor Capability Ratings

Average 83

Quality of Features

86

Ease of Implementation

86

Breadth of Features

85

Ease of Data Integration

84

Business Value Created

84

Ease of IT Administration

83

Ease of Customization

82

Product Strategy and Rate of Improvement

81

Vendor Support

81

Usability and Intuitiveness

79

Availability and Quality of Training

79

Semrush Reviews

Sai P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

SEMrush simplifies SEO.

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush is a tool that I use to better understand the complicated world of SEO (Search Engine Optimization). By monitoring and tracking certain keywords, I can make informed decisions about our website and content strategy. It allows me to gain insights into how our website is performing and how it can be improved. By analyzing the data provided by Semrush, I can identify areas for optimization and take action to improve our website's ranking on search engines.

What is your favorite aspect of this product?

I am amazed at how much I love this tool that helps me with content planning and SEO strategy. It's the first time I've used it for my job and I can't believe I ever worked without it. With this tool, I can get suggestions for titles and keywords that can help me rank better in search engines. It's like having a cheat code for SEO! I also appreciate the feature that allows me to hover over unfamiliar terms and get quick definitions. It's a genius idea that has improved my quality of life. Overall, I am very impressed with this tool.

What do you dislike most about this product?

Pro Pricing was affordable last year, but they recently doubled the price to $246, which is now too high. Please consider adjusting the pricing model.

What recommendations would you give to someone considering this product?

Semrush is a comprehensive and powerful suite of SEO, PPC, social media, and content marketing tools. It offers valuable insights and data to help you make informed decisions about your digital marketing strategy. However, it's important to consider your specific needs and experience level before diving in.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Dirk L.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Maybe the best competitive keyword research tool

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Like all other SEO tools there are areas where SEMrush falls short, but when it comes to competitive keyword research it's as good as it gets. So you really wouldn't want to craft target recommendations or do competitor research without it.

What is your favorite aspect of this product?

Definitely the backlink research tool.

What do you dislike most about this product?

Probably that you can see data in the dashboards that you can't easily put in reports.

What recommendations would you give to someone considering this product?

If you're doing site audits and aren't doing local, it's your best bet.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Cons

  • Less Effective Service
  • Wastes Time
  • Vendor's Interest First

Hanna P.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Loads of competitive insights, intuitive UI

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

The competitive insights are fantastic, and the UI is very intuitive. We appreciate the continued advancement of features for ongoing tracking and reporting.

What is your favorite aspect of this product?

Keyword magic, competitive insights

What do you dislike most about this product?

Fall behind on features being rolled out

What recommendations would you give to someone considering this product?

Identify a clear platform owner who can stay on top of training and features

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

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