Semrush Customer Reviews 2025 | SoftwareReviews

Semrush

Composite Score

8.8 /10

CX Score

9.0 /10

62 Reviews Write a Review

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What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Customer Intelligence category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact

Latest Award, 2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Service Experience
Product Impact

2024

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

98 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 95%
Negotiation and Contract:: 87%
Conflict Resolution:: 93%
Strategy & Innovation:: 92%
Service Experience:: 95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative

3% Neutral

97% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Respectful

Feature Ratings

Average 84

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Metadata Management

Customer Journey Modelling

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

Cross Channel Attribution Analysis

Anomaly Detection

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.8

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.6

View Semrush in this category (opens in a new tab)

Semrush Reviews

Seethalakshmi M.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Best Tool for Competitor Analysis

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

SEMrush provides In-depth reports of Competitor Analysis, Website Analysis, Keyword Research, Content gaps, Google Ads and it is one of the best tool for generating backlinks which will help us to create qualified DO-follow backlinks and this helps us to get the better insights about the marketing strategies in the market

What is your favorite aspect of this product?

Best Tool identifying the Competitor Backlinks

What do you dislike most about this product?

Pricing Model

What recommendations would you give to someone considering this product?

Buy this tool if you planning to create a new marketing strategy for your website to generate quality Content/Keywords and to build more Do Follow backlinks for your website especially if you want to spy your competitors activities,

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Emma B.

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

The Strategic Center

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

The software stands out as an all-encompassing marketing suite that seamlessly integrates SEO, PPC, social media, and content marketing into one powerful platform. Its holistic approach eliminates data silos and promotes a cohesive and insightful strategy.

What is your favorite aspect of this product?

SEMrush's ability to turn raw data into actionable insights is a true marvel. Its easy-to-use interface and comprehensive reports make even the most complex analysis a snap, empowering marketers to unlock their full potential.

What do you dislike most about this product?

Its keyword research capabilities have benefited from expanded global databases and improved language support, ensuring that no stone is left unturned in the search for untapped markets.

What recommendations would you give to someone considering this product?

For those seeking a competitive edge, SEMrush is an indispensable ally. Its unparalleled market intelligence, coupled with robust data visualizations, equips businesses to outmaneuver competitors and claim their rightful throne in the digital realm.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Andy H.

Role: Information Technology
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Fueling Tech Innovation

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

SemRush's competitive analysis tools offer valuable insights into your competitors' strategies and tactics. You can uncover their digital marketing strategies, keyword rankings, and online presence, empowering you to stay ahead of the curve. SemRush's keyword research capabilities are second-to-none. You can identify the most relevant and profitable keywords, optimize your content strategy, and outrank your competitors in search engine results.

What is your favorite aspect of this product?

I appreciate SemRush's intuitive reporting and collaboration tools. Generate reports easily and collaborate seamlessly with team members to ensure everyone is working towards common goals.

What do you dislike most about this product?

It has limited integration options with other specialized tools and platforms. Expanding its integration capabilities could enhance its functionality and appeal to a wider range of users in the industry.

What recommendations would you give to someone considering this product?

SemRush is a necessary tool for gaining a competitive edge. Its comprehensive features and user-friendly interface make it a must-have for businesses looking to stay ahead in this rapidly evolving industry.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Semrush

What is Semrush?

Company Details

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Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Semrush Ratings

91 Likeliness to Recommend

1 Since last award

98 Plan to Renew

2 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Semrush?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Seethalakshmi M.

Best Tool for Competitor Analysis

Likeliness to Recommend

Pros

Emma B.

The Strategic Center

Likeliness to Recommend

Pros

Andy H.

Fueling Tech Innovation

Likeliness to Recommend

Pros

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Feature Ratings

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Metadata Management

Customer Journey Modelling

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

Cross Channel Attribution Analysis

Anomaly Detection

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training