Semrush Customer Reviews 2025 | SoftwareReviews

Semrush

Composite Score

8.8 /10

CX Score

9.0 /10

62 Reviews Write a Review

Claim Software

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Semrush won the following awards in the Customer Intelligence category

Filter By

2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact

Latest Award, 2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Service Experience
Product Impact

2024

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

98 Plan to Renew

2
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

undefined

{y}

{name}

Emotional Footprint Overview

Product Experience:: 95%
Negotiation and Contract:: 87%
Conflict Resolution:: 93%
Strategy & Innovation:: 92%
Service Experience:: 95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative

3% Neutral

97% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Respectful

Feature Ratings

Average 84

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Metadata Management

Customer Journey Modelling

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

Cross Channel Attribution Analysis

Anomaly Detection

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Also Featured in...

Website Analytics

Score 8.8

View Semrush in this category (opens in a new tab)

Search Engine Optimization

Score 8.8

View Semrush in this category (opens in a new tab)

Competitive Intelligence

Score 8.6

View Semrush in this category (opens in a new tab)

Semrush Reviews

Mark C.

Role: C-Level
Industry: Manufacturing
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

Market leader with great range of Features

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Value for Money, and great range of features.

What is your favorite aspect of this product?

Position Tracking, Site Audits, Backlink Audits all fantastic

What do you dislike most about this product?

Not integrating any Social, and only finding out that it's a Module AFTER signing up for their "Guru" package.

What recommendations would you give to someone considering this product?

Compare between AHRefs and SEMRush. See which one you like best. They're it.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Less Generous
Less Transparent
Vendor's Interest First

.Kim M.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Very robust set of features and functionalities.

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

Semrush has the best keyword research tools in the industry. They also have the best content marketing tools, content planning tools, topic research tools, and brand monitoring functionality.

What is your favorite aspect of this product?

The comprehensiveness of Semrush is amazing. They offer a wide range of features that cater to various aspects of digital marketing, including SEO, content marketing, social media marketing, and competitive intelligence.

What do you dislike most about this product?

The complexity of Semrush can be overwhelming for beginners due to the wide range of features that it offers and the learning curve can be way too steep. It may take alot of time to learn how to get the most out of Semrush.

What recommendations would you give to someone considering this product?

Semrush is a powerful software tool that can be a valuable asset for businesses and agencies who are serious about improving their online presence. However it is not perfect, and in many ways needs some improvement, especially due to its steep learning curve and complexity.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Adrián P.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Easy to use. Daily use for SEO

Likeliness to Recommend

10 /10

What differentiates Semrush from other similar products?

Semrush offers mostly the same features as other tools. Some tools are better for certain features, but If I had to choose only one, this would be Semrush because I consider it to be good in all features. The most differentiated features require an extra payment, but it is here where Semrush certainly overcame most SEO tools and offers really interesting features

What is your favorite aspect of this product?

Keyword research and competitors analysis.

What do you dislike most about this product?

I wish some of the additional paid features would be available without extra payment

What recommendations would you give to someone considering this product?

If you have only budget for one SEO tool, this should be Semrush

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Semrush Ratings

91 Likeliness to Recommend

1 Since last award

98 Plan to Renew

2 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Semrush?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Website Analytics

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Mark C.

Market leader with great range of Features

Likeliness to Recommend

Pros

Cons

.Kim M.

Very robust set of features and functionalities.

Likeliness to Recommend

Pros

Adrián P.

Easy to use. Daily use for SEO

Likeliness to Recommend

Pros

Most Popular Semrush Comparisons

Google Analytics

HubSpot Sales Hub

Adobe Analytics

Looker

Tableau CRM Analytics

Qualtrics Strategy & Research

1
Since last award

2
Since last award

1
Since last award

Feature Ratings

Data Visualization

Audience Demographics

Audience Segmentation

API Framework

Metadata Management

Customer Journey Modelling

Real Time Workflow Automation

Predictive Analytics

Conversion Analysis

Cross Channel Attribution Analysis

Anomaly Detection

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training