Semrush Customer Reviews 2024

Semrush

Composite Score

8.8 /10

CX Score

8.9 /10

43 Reviews Write a Review

Claim Software

What is Semrush?

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Company Details

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Awards & Recognition

Semrush won the following awards in the Customer Intelligence category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

6 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Service Experience
Product Impact

2024

Semrush Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Semrush.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Semrush?

0% Negative

5% Neutral

95% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Continually Improving Product

Feature Ratings

Average 85

Data Visualization

Audience Demographics

Audience Segmentation

Real Time Workflow Automation

Conversion Analysis

Metadata Management

Customer Journey Modelling

API Framework

Predictive Analytics

Cross Channel Attribution Analysis

Anomaly Detection

Vendor Capability Ratings

Average 83

Quality of Features

Ease of Implementation

Breadth of Features

Business Value Created

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Also Featured in...

Website Analytics

Score 8.8

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Search Engine Optimization

Score 8.8

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Competitive Intelligence

Score 8.0

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Semrush Reviews

Sam K.

Role: Sales Marketing
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2023

My Experience with Semrush

Likeliness to Recommend

9 /10

What differentiates Semrush from other similar products?

Compared to other products, semrush has more features and is easy to use.

What is your favorite aspect of this product?

My favorite is the traffic analytics tool and the backlinks analytics tool. Through this we can know what our competitors are doing in the market

What do you dislike most about this product?

Nothing major. But recently they disconnected the post tracking tool. It was one of the most helpful tools for me.

What recommendations would you give to someone considering this product?

Compared to other tools, it has a lot of features. And the price is low, So i recommend semrush to others

Pros

Performance Enhancing
Appreciates Incumbent Status
Helps Innovate
Continually Improving Product

Leo C.

Role: C-Level
Industry: Education
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Fantastic for SEO growth, but pricey for beginner

Likeliness to Recommend

8 /10

What differentiates Semrush from other similar products?

The breadth of features that are available, in particular their free plan.

What is your favorite aspect of this product?

The keyword research tool, it saves lots of time and effort when creating an organic marketing strategy.

What do you dislike most about this product?

Lots of the features are beginning to go behind a paywall, such as their social integrations. They need more competitive pricing for small businesses.

What recommendations would you give to someone considering this product?

Set up a free account as there will be useful tools in there for you, but think about whether the high price for the paid version will be worthwhile as it is very steep.

Pros

Helps Innovate
Reliable
Saves Time
Security Protects

Cons

Charges for Enhancements
Less Efficient Service
Vendor Friendly Policies

Katherine R.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Semrush

What is Semrush?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

Semrush Ratings

91 Likeliness to Recommend

1 Since last award

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Semrush?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Website Analytics

Search Engine Optimization

Competitive Intelligence

Semrush Reviews

Sam K.

My Experience with Semrush

Likeliness to Recommend

Pros

Leo C.

Fantastic for SEO growth, but pricey for beginner

Likeliness to Recommend

Pros

Cons

Katherine R.

Likeliness to Recommend

Pros

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Feature Ratings

Data Visualization

Audience Demographics

Audience Segmentation

Real Time Workflow Automation

Conversion Analysis

Metadata Management

Customer Journey Modelling

API Framework

Predictive Analytics

Cross Channel Attribution Analysis

Anomaly Detection

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Breadth of Features

Business Value Created

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness