What is SAP Marketing Automation Suite?
Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP Marketing Automation Suite?
Pros
- Fair
- Continually Improving Product
- Helps Innovate
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Social Media Marketing Management
Multi Channel Integration
Advanced Campaign Management
Advanced Data Segmentation
Marketing Asset Management
Marketing Analytics
Community Marketing Management
Marketing Workflow Management
Marketing Operations Management
Mobile Marketing Management
Vendor Capability Ratings
Ease of Customization
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Breadth of Features
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
SAP Marketing Automation Suite Reviews
Rohit S.
- Role: Consultant
- Industry: Engineering
- Involvement: End User of Application
Submitted Jul 2022
Easy to integrate
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
It provides insights analysis
What is your favorite aspect of this product?
Works with large data sets
What do you dislike most about this product?
Buggy software
What recommendations would you give to someone considering this product?
Fix bugs and release updates frequently
Pros
- Acts with Integrity
- Helps Innovate
- Saves Time
- Fair
Cons
- Slower Product Innovation
- Less Performance Enhancing
- Less Productive
Please tell us why you think this review should be flagged.
Katiuscia'På L.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Top tier marketing solution
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
With its various expansions and connectivity options, it is a very potent tool that enables worldwide planning of marketing efforts incredibly efficient and successful. It is also much better because SAP itself is providing the support. The real-time data analysis is incredibly quick and useful for making quick decisions.
What is your favorite aspect of this product?
In comparison to our prior configuration with non-SAP systems, its leads replicating is real time and far superior. Manual lead uploading functions rather well and is useful when receiving leads from situations outside of one's control, such as conferences and seminars. The browser analytics are quite potent and enable us to target both known and unknown audiences.
What do you dislike most about this product?
I've had a problem with SAP unavailability for a very long time. Working on it might be challenging at times since cloud servers can become sluggish. Additionally, a few flaws that need to be properly fixed in the program are slowing down the entire process. Occasionally, certain irritating system faults may occur.
What recommendations would you give to someone considering this product?
It offers us a platform via which we may obtain information in real time. This always enables us to make the greatest choices possible at any given time. Additionally, we have been able to track the effectiveness of our campaigns, make required adjustments, and receive honest opinion. Among competitors it is the most reliable and optimized tool on the market.
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Effective Service
Please tell us why you think this review should be flagged.
Barnes' B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Quite a powerful tool automation tool
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
Personalized, linked experiences made possible by SAP Marketing Cloud boost customer engagement, commitment, and marketing and sales contribution to revenue. Deliver impactful interactions contextually and consent of our customers, foresee demands using machine-driven information, and fulfill them, as well as complete the cycle on assessment to assure our greatest performance and cost-effectiveness.
What is your favorite aspect of this product?
We considered this to be a reasonable illustration of what it is capable of. We can collaborate across departments with the help of the capability for staff members to share designs, and we can maintain a unified appearance regardless of who sends the email. Since so many of our viewers see our mails on mobile platforms its responsive web design has been beneficial for us.
What do you dislike most about this product?
It's inflexible and only delivers some functions fully. The management of errors when a connection fails is one area that should be improved. SAP might make this better by giving the problem numbers and additional process data more specifics. Additionally, SAP's service and support might improve in terms of event detection and priority setting.
What recommendations would you give to someone considering this product?
Overall, our experiences with SAP Marketing Cloud have been great. Its segmented tool is really effective, and creating segmentation models is extremely simple and quick, allowing us become very focused with the results. Our users may develop conditional messages based on connection qualities or past behavior using a variety of personalization tools.
Pros
- Helps Innovate
- Trustworthy
- Unique Features
- Effective Service
Please tell us why you think this review should be flagged.
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