Data Quadrant Awards 2024

Marketing Platforms - Enterprise

SoftwareReviews names HubSpot Marketing Hub and Salesforce Marketing Cloud as Marketing Platforms - Enterprise Data Quadrant Award Winners.

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Marketing Platforms - Enterprise

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

user satisfaction rankings
|
vendor capability comparisons
|
business value scores
|
individual feature evaluations
|
emotional connection to products

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30+ pages

Marketing Platforms - Enterprise Data Quadrant

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists

266Reviews

HubSpot

HubSpot Marketing Hub

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

9.1

Composite
Score

+93

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

109Reviews

Salesforce.com Inc

Salesforce Marketing Cloud

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

8.9

Composite
Score

+90

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

Vendor Capability Awards

Availability and Quality of Training

HubSpot Marketing Hub

Breadth of Features

HubSpot Marketing Hub

Business Value Created

HubSpot Marketing Hub

Ease of Customization

SAP Marketing Automation Suite

Ease of Data Integration

SAP Marketing Automation Suite

Ease of IT Administration

SAP Marketing Automation Suite

Ease of Implementation

HubSpot Marketing Hub

Product Strategy and Rate of Improvement

SAP Marketing Automation Suite

Quality of Features

SAP Marketing Automation Suite

Usability and Intuitiveness

SAP Marketing Automation Suite

Vendor Support

Salesforce Marketing Cloud

Vendor Capability Awards

Availability and Quality of Training

HubSpot Marketing Hub

Breadth of Features

HubSpot Marketing Hub

Business Value Created

HubSpot Marketing Hub

Ease of Customization

SAP Marketing Automation Suite

Ease of Data Integration

SAP Marketing Automation Suite

Ease of IT Administration

SAP Marketing Automation Suite

Ease of Implementation

HubSpot Marketing Hub

Product Strategy and Rate of Improvement

SAP Marketing Automation Suite

Quality of Features

SAP Marketing Automation Suite

Usability and Intuitiveness

SAP Marketing Automation Suite

Vendor Support

Salesforce Marketing Cloud

Other Evaluated Vendors

91Reviews

Oracle

Oracle Marketing

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

8.4

Composite
Score

+95

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

147Reviews

Adobe Systems

Adobe Experience Cloud

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

8.2

Composite
Score

+89

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

72Reviews

Microsoft Corporation

Dynamics 365 Customer Insights

Use an intuitive and flexible customer data platform (CDP) to unlock insights and power personalized customer experiences. Unify all your customer data across the full range of sources to get a single view of customers in real time. Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.

8.0

Composite
Score

+85

Emotional
Footprint

84%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

55Reviews

SAP

SAP Marketing Automation Suite

Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.

7.9

Composite
Score

+86

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

For the full list of vendors in this space, click here.

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.