SAP

SAP Marketing Automation Suite

Composite Score

7.9 /10

CX Score

7.9 /10

55 Reviews Write a Review

Claim Software

What is SAP Marketing Automation Suite?

Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

SAP Marketing Automation Suite won the following awards in the Marketing Platforms - Enterprise category

Filter By

8 Top Rated Capabilities

6 Top Rated Features

2023

4 Top Rated Capabilities

3 Top Rated Features

2022

SAP Marketing Automation Suite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP Marketing Automation Suite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

90 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP Marketing Automation Suite?

2% Negative

10% Neutral

88% Positive

Pros

Fair
Continually Improving Product
Helps Innovate
Trustworthy

Feature Ratings

Average 88

Email Marketing Automation

Social Media Marketing Management

Multi Channel Integration

Advanced Campaign Management

Advanced Data Segmentation

Marketing Asset Management

Marketing Analytics

Community Marketing Management

Marketing Workflow Management

Marketing Operations Management

Mobile Marketing Management

Vendor Capability Ratings

Average 86

Ease of Customization

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Business Value Created

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

SAP Marketing Automation Suite Reviews

Reene L.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

With ease we can end emails to thousands of people

Likeliness to Recommend

10 /10

What differentiates SAP Marketing Automation Suite from other similar products?

I only utilized this product since it has lead tracking features; this is advantageous because not all market automation solutions have this capability.

What is your favorite aspect of this product?

The great advantage is real-time information, and we can use it without having to worry about data integrity or back-and-forth data transfers. I really enjoy how its integration enables you to use many channels to do marketing activities more quickly and easily while addressing various goals. For the vast majority of our clients, this platform is the best option when comparing price and functionality. I like the two advanced features most e.g. A/B testing and CRM connectivity.

What do you dislike most about this product?

The customer support team is really irresponsible and rude. We have been experiencing issues with the tool for some time, and the customer care team has consistently broken their commitment to call us back to establish a plan to address the issue.

What recommendations would you give to someone considering this product?

The finest marketing solution to employ from SAP is the one that pulls real-time data from online consumer resources, has excellent quality support, and appreciates the active setup advice from the Hybris consultant. If you're also considering its use then you should give it a try.

Pros

Reliable
Trustworthy
Unique Features
Effective Service

Mark G.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2022

SAP Marketing Cloud is fast and smooth

Likeliness to Recommend

9 /10

What differentiates SAP Marketing Automation Suite from other similar products?

It is easy to integrate with databases, internal and external systems, and does not require additional spendings on infrastructure

What is your favorite aspect of this product?

Algorithms that determine targeted groups of customers and tools for analysis of marketing campaigns

What do you dislike most about this product?

If a contact wants to receive a newsletter on two email addresses and those contacts are merged in marketing cloud, the system only sends the newsletter to one email address

What recommendations would you give to someone considering this product?

This SAP solution lets you handle data with care. You acquire information about customer interactions, individual scores, company-specific KPIs

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mason R.

Role: Sales Marketing
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

"Efficient advertising automation tool."

Likeliness to Recommend

7 /10

What differentiates SAP Marketing Automation Suite from other similar products?

The main differences are that it is a low-cost tool that is simple to use.

What is your favorite aspect of this product?

This is the best tool to use if you need to send and keep track of hundreds of emails. The program takes care of everything, from sending and monitoring emails to providing you with daily reports, so you can simply set them and forget them.

What do you dislike most about this product?

It's easy to miss anything useful among the plethora of options. Weak user interface makes it simple to overlook vital options. According to our investigation, LeadFormix has a high rate of emails ending up in spam or not being properly tracked.

What recommendations would you give to someone considering this product?

I recommend trying out any potential platform to ensure it accomplishes what you need it to and is as simple to use as possible. If you're interested in learning more about this platform but are running out of time during your free trial, I recommend reaching out to sales staff to request an extension.

Pros

Reliable
Unique Features
Efficient Service
Friendly Negotiation

SAP Marketing Automation Suite

What is SAP Marketing Automation Suite?

Company Details

Need Assistance?

Awards & Recognition

SAP Marketing Automation Suite Ratings

86 Likeliness to Recommend

93 Plan to Renew

90 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love SAP Marketing Automation Suite?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Community Marketing Management Branded customer communities

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

SAP Marketing Automation Suite Reviews

Reene L.

With ease we can end emails to thousands of people

Likeliness to Recommend

Pros

Mark G.

SAP Marketing Cloud is fast and smooth

Likeliness to Recommend

Pros

Mason R.

"Efficient advertising automation tool."

Likeliness to Recommend

Pros

1
Since last award

Feature Ratings

Email Marketing Automation

Social Media Marketing Management

Multi Channel Integration

Advanced Campaign Management

Advanced Data Segmentation

Marketing Asset Management

Marketing Analytics

Community Marketing Management

Marketing Workflow Management

Marketing Operations Management

Mobile Marketing Management

Vendor Capability Ratings

Ease of Customization

Quality of Features

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Breadth of Features

Ease of Data Integration

Business Value Created

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support