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SAP

SAP CRM

Composite Score
8.4 /10
CX Score
8.6 /10
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Category
SAP CRM
8.4 /10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative
9% Neutral
88% Positive

Pros

  • Fair
  • Trustworthy
  • Respectful
  • Acts with Integrity

Feature Ratings

Average 79

Sales Management

83

Lead Management

82

Activity and Workflow Management

82

Account and Contact Management

81

Marketing Management

81

Collaboration

81

Customer Service Management

80

Analytics and Reporting

79

Quote Contract and Proposal

79

Telephony and Call Center Management

76

Mobile

65

Vendor Capability Ratings

Average 79

Vendor Support

82

Quality of Features

82

Business Value Created

81

Ease of Data Integration

80

Ease of Customization

80

Breadth of Features

80

Ease of IT Administration

79

Ease of Implementation

79

Product Strategy and Rate of Improvement

79

Usability and Intuitiveness

78

Availability and Quality of Training

77

SAP CRM Reviews

Alban X.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2021

An excellent platform for the retail world

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

This system has simplified the automation of the sales process in our company. It lets you empower users to provide solutions that meet customers' unique requirements. Since it is also hosted on the cloud, it facilitates accessibility and interactivity between work staff. It is well suited for businesses of all sizes and is compatible with various operating systems even Linux.

What is your favorite aspect of this product?

It allows a more centralized and detailed cost overview, the tracking of orders from which we can make very useful reports for the liquidation of the commercial activity. The introduction of workflows makes the procedural management of company activities more flexible

What do you dislike most about this product?

Web-based UI is not very user-friendly

What recommendations would you give to someone considering this product?

Before starting with the implementation, consider carefully which functionality your business needs, as for each development that could prove important in the future, it will cost you dearly.

Pros

  • Enables Productivity
  • Caring
  • Saves Time
  • Helps Innovate

Heather R.

  • Role: Human Resources
  • Industry: Government
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2021

Revolutionary Product with streamlining!

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

It’s more robust and can be tailored to the user

What is your favorite aspect of this product?

The reporting features and routing

What do you dislike most about this product?

User s able to see every state agency

What recommendations would you give to someone considering this product?

Make sure you have everything you want or need on front end. Don’t invite people to implementation that don’t understand how technology has limits. Primary key, etc.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Saves Time
  • Client Friendly Policies

Cons

  • Leverages Incumbent Status
  • Role: Finance
  • Industry: Finance
  • Involvement: Initial Implementation
Validated Review
Anonymous Reviewer

Submitted Feb 2021

SAP, the name say it all!

Likeliness to Recommend

8 /10

Pros

  • Generous Negotitation
  • Helps Innovate
  • Continually Improving Product
  • Reliable

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