SAP

SAP CRM

Composite Score

8.4 /10

CX Score

8.6 /10

161 Reviews Write a Review

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What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

3 Top Rated Capabilities

1 Top Rated Features

2023

1 Top Rated Capabilities

0 Top Rated Features

2022

SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative

9% Neutral

88% Positive

Pros

Fair
Trustworthy
Respectful
Acts with Integrity

Feature Ratings

Average 79

Sales Management

Lead Management

Activity and Workflow Management

Account and Contact Management

Marketing Management

Collaboration

Customer Service Management

Analytics and Reporting

Quote Contract and Proposal

Telephony and Call Center Management

Mobile

Vendor Capability Ratings

Average 79

Vendor Support

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Customization

Breadth of Features

Ease of IT Administration

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

SAP CRM Reviews

Oliver K.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2022

Provides good case management from start to finish

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

is an end-customer solution that supports financial case management, To support users through service ticket/case management.

What is your favorite aspect of this product?

Automates lead distribution, does not allow duplicate leads, makes it easy to create campaign codes for marketing activities, allows leads to be assigned to partners, makes it easy to track progress and generate and view reports.

What do you dislike most about this product?

The interface is not the most modern or attractive, and it is a heavy tool.

What recommendations would you give to someone considering this product?

it is suitable for all types of businesses due to its wide range of functions and its strong integration with SAP and non-SAP products. You will have to decide whether or not you want to integrate the system with other SAP components before making any decisions.

Pros

Continually Improving Product
Efficient Service
Inspires Innovation
Saves Time

Melvin R.

Role: Operations
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Increased sales returns

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

SAP CRM comes with a wide variety of features and at a very good price

What is your favorite aspect of this product?

I like the customer service management since it makes it easy to deal with the clients

What do you dislike most about this product?

I do not have any dislike for this product

What recommendations would you give to someone considering this product?

They should purchase this product for improved collaboration with their customers

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Ashlyn .

Role: Information Technology
Industry: Education
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

SAP CRM is an amzing CRM.

Likeliness to Recommend

7 /10

What differentiates SAP CRM from other similar products?

Provides business-leading marketing resolution like multichannel campaigns, social media marketing, cloud management, etc… It helps to specialize in client-orient sales processes. it was straightforward to learn and a customizable tool. this tool is additionally nice for storing and organizing data.

What is your favorite aspect of this product?

I favor the best factor in this software system is that I can set up my all jobs and add the previous one or 2 days. and that I can organize with all my co-workers in this software. It offers a supportive platform to build planning management to extend my sales. Superb interface and quality among devices that make it straightforward to use and operate. It has helped me to boost my forecast accuracy and identify at-risk opportunities.

What do you dislike most about this product?

One issue I detected negatively at the time was the somewhat long changeover time. The various tutorials or even PDF documentations are helpful, however, in the mass of a serious restructuring, it could all be created a lot easier. All in all, I can solely suggest the excellent coaching courses from SAP here for the future.

What recommendations would you give to someone considering this product?

What I favor most is the far-reaching possibility to manage marketing expenses or all marketing tasks beneath the tool and, above all, organize all downstream elements as quickly as possible. All this works particularly well because the front end is often very clearly structured and you usually have an overview.

Pros

Helps Innovate
Continually Improving Product
Reliable
Efficient Service

Cons

Less Productive

SAP CRM

What is SAP CRM?

Company Details

Book a Free Demo Today!

Awards & Recognition

SAP CRM Ratings

83 Likeliness to Recommend

95 Plan to Renew

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love SAP CRM?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Activity and Workflow Management Text or code-based and visual workflow designers.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SAP CRM Reviews

Oliver K.

Provides good case management from start to finish

Likeliness to Recommend

Pros

Melvin R.

Increased sales returns

Likeliness to Recommend

Pros

Ashlyn .

SAP CRM is an amzing CRM.

Likeliness to Recommend

Pros

Cons

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1
Since last award

Feature Ratings

Sales Management

Lead Management

Activity and Workflow Management

Account and Contact Management

Marketing Management

Collaboration

Customer Service Management

Analytics and Reporting

Quote Contract and Proposal

Telephony and Call Center Management

Mobile

Vendor Capability Ratings

Vendor Support

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Customization

Breadth of Features

Ease of IT Administration

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training