SAP

SAP CRM

Composite Score

8.4 /10

CX Score

8.6 /10

161 Reviews Write a Review

Get Demo

In Partnership With SelectHub

Claim Software

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

Filter By

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2024

3 Top Rated Capabilities

1 Top Rated Features

2023

1 Top Rated Capabilities

0 Top Rated Features

2022

SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

80 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative

9% Neutral

88% Positive

Pros

Fair
Trustworthy
Respectful
Acts with Integrity

Feature Ratings

Average 79

Sales Management

Lead Management

Activity and Workflow Management

Account and Contact Management

Marketing Management

Collaboration

Customer Service Management

Analytics and Reporting

Quote Contract and Proposal

Telephony and Call Center Management

Mobile

Vendor Capability Ratings

Average 79

Vendor Support

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Customization

Breadth of Features

Ease of IT Administration

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

SAP CRM Reviews

Radhika C.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Tool to manage customer relationships

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

The direct interaction we have with customers is one of the variables that determine the software's most exceptional attributes in the case of SAP CRM. With SAP CRM, knowing clients is a very simple chore. This application automates customer data and simplifies recognizing tasks. The time has come for a single, comprehensive solution.

What is your favorite aspect of this product?

The cash management method in SAP CRM is highly beneficial. It gathers data from many sources and maintains it in a searchable, easily accessible database, with the aging of verifiably recoverable dues. It can be altered to meet the requirements of the specific company. Making reports is helpful. It monitors customer interactions and provides the option to save and review thorough notes.

What do you dislike most about this product?

It could be more user-friendly, and learning how to use it can be challenging. The visual appeal of the user interface should be improved. Sometimes commands could be more intuitive and straightforward. The user interface is decent but might use some updating. The number of mouse clicks and page navigation might be reduced.

What recommendations would you give to someone considering this product?

When handling several relationships at various sales cycle stages, SAP is a valuable platform. We suggest it because it is straightforward, widely known, and has few problems. When handling several relationships at various sales cycle stages, SAP is a helpful platform. We suggest it because it is straightforward, widely known, and has few problems.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Princeton S.

Role: Public Sector
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

A solid CRM solution

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

Salesforce and SAP CRM are frequently compared because of their long histories. We solely used Sales CRM, and it works well for us. Integration is one advantage I see over Salesforce. Sales CRM and SAP ERP are incredibly well-connected from the opportunity to the billing process. The leadership team can maintain track of the sales process thanks to SAP's analytics and the good mobile UI.

What is your favorite aspect of this product?

The organization directly benefits from adopting SAP CRM through the capabilities of sales force automation, contact management, partners, documents, pipelines, and time management. With the help of these features, we can manage business performance. The interaction center excels at giving customers a 360-degree view with ease. A variety of options to customize the solution to the organization's needs. It communicates effectively with several departments using the WM system. Making reports is beneficial.

What do you dislike most about this product?

Short downtime issues are a prevalent complaint from SAP CRM customers; these issues can happen at any time for no apparent reason. No matter what we ask of the SAP CRM support staff, these outages constantly occur without warning. Some reported bugs took SAP longer than usual to fix.

What recommendations would you give to someone considering this product?

It is very well suited for significant organizations that need to be synchronized and consistent with CRM solutions across multiple offices located in various locations. However, quick installations where money is an issue could make it a risky investment. SAP is a pain and a fantastic tool for our business. Although the learning curve is significant, once you understand how the system operates, the amount of data collected and the opportunities seem limitless.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

zebron O.

Role: Operations
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Never disappoints

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

SAP CRM comes with a free trial version that helps one to learn how it is used

What is your favorite aspect of this product?

I like the collaboration part of it as it helps in bringing together clients and colleagues for improved output

What do you dislike most about this product?

I love everything about this product

What recommendations would you give to someone considering this product?

This product is recommended for persons dealing with more communications to improve on their interactions with other customers or businesses

Pros

Helps Innovate
Continually Improving Product
Effective Service
Saves Time

SAP CRM

What is SAP CRM?

Company Details

Book a Free Demo Today!

Awards & Recognition

SAP CRM Ratings

83 Likeliness to Recommend

95 Plan to Renew

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love SAP CRM?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Activity and Workflow Management Text or code-based and visual workflow designers.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

SAP CRM Reviews

Radhika C.

Tool to manage customer relationships

Likeliness to Recommend

Pros

Princeton S.

A solid CRM solution

Likeliness to Recommend

Pros

zebron O.

Never disappoints

Likeliness to Recommend

Pros

Most Popular SAP CRM Comparisons

Salesforce Sales Cloud Enterprise

Microsoft Dynamics 365 Sales Enterprise

Oracle CX Sales

Infor CRM

Oracle PeopleSoft CRM

Zoho CRM

1
Since last award

Feature Ratings

Sales Management

Lead Management

Activity and Workflow Management

Account and Contact Management

Marketing Management

Collaboration

Customer Service Management

Analytics and Reporting

Quote Contract and Proposal

Telephony and Call Center Management

Mobile

Vendor Capability Ratings

Vendor Support

Quality of Features

Business Value Created

Ease of Data Integration

Ease of Customization

Breadth of Features

Ease of IT Administration

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training