SAP CRM Logo Award Winner Product Badge
SAP CRM Logo Award Winner Product Badge
SAP

SAP CRM

Composite Score
8.1 /10
CX Score
8.3 /10
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Category
SAP CRM
8.1 /10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative
9% Neutral
88% Positive

Pros

  • Trustworthy
  • Fair
  • Reliable
  • Respectful

Feature Ratings

Average 80

Sales Management

83

Lead Management

82

Activity and Workflow Management

82

Account and Contact Management

82

Marketing Management

81

Collaboration

81

Customer Service Management

81

Analytics and Reporting

79

Quote Contract and Proposal

79

Telephony and Call Center Management

77

Mobile

67

Vendor Capability Ratings

Average 80

Vendor Support

82

Quality of Features

82

Business Value Created

81

Breadth of Features

80

Ease of Data Integration

80

Ease of Customization

80

Product Strategy and Rate of Improvement

79

Ease of Implementation

79

Ease of IT Administration

79

Usability and Intuitiveness

78

Availability and Quality of Training

77

SAP CRM Reviews

Gio-Gahar D.

  • Role: Industry Specific Role
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Effecetive-cost CRM software

Likeliness to Recommend

8 /10

What differentiates SAP CRM from other similar products?

If we compare SAP CRM to Hubspot (current) and RightNow (trained), are that related to intuitiveness of the three software where SAP CRM has been dominant when it comes to B2B, B2C relationship growth.

What is your favorite aspect of this product?

SAP CRM's navigation is pretty much user friendly, when I compare it to RightNow and Hubspot's UX and UI. It's not that I don't like RightNow and Hubspot, it's just that the experience with SAP CRM is different, like your first love. There's still a room in your heart, a special place for your first love that will never go away.

What do you dislike most about this product?

What I dislike on SAP CRM is that, probably none. It may have been on the previous versions like the version that they have launched back in 2017, because due to the database having it to load from cloud, it takes time to load all resource at once but now a days, my friends told me that the developer had solved that back in 2019 and I wasn't able to experience it.

What recommendations would you give to someone considering this product?

If they'll be using it for Account management, SAP CRM is a great tool! The navigation inside of the software UI design is very user-friendly, let's not forget the UX design also, it's very smooth too.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shantanu B.

  • Role: Operations
  • Industry: Retail
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jan 2023

Great CRM software for the business

Likeliness to Recommend

8 /10

What differentiates SAP CRM from other similar products?

SAP CRM include sales force automation, marketing automation, service, and customer analytics, It is a widely adopted CRM software. It is best fit for all organizations, it depends on their specific needs, features and budget.

What is your favorite aspect of this product?

SAP CRM helps to make stock management very easy and user friendly, helps to manage the clients in priority basis as well as it helps to make pre sales planning and to manage it.

What do you dislike most about this product?

Sometimes it got lagged at the time of using and you have to close the software(your entire work got vanished), you really need a high speed internet connectivity to run the software easily in the organization .

What recommendations would you give to someone considering this product?

SAP CRM is designed to help organizations manage customer interactions , data throughout the customer lifecycle and the main features include Sales force automation, Customer analytics and providing a seamless flow of data across the organization.

Pros

  • Efficient Service
  • Inspires Innovation
  • Helps Innovate
  • Continually Improving Product

Mark J.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

"SAP CRM is affordable and incredible"

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

SAP CRM integrates with other SAP systems providing a seamless and consistent experience for users.

What is your favorite aspect of this product?

SAP CRM can be customized to meet the specific needs of a business.

What do you dislike most about this product?

SAP CRM can be complex especially to users who are not familiar with it.

What recommendations would you give to someone considering this product?

One should work with a reputable partner to ensure a successful deployment and take advantage of their expertise and support.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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