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SAP CRM Logo Award Winner Product Badge
SAP

SAP CRM

Composite Score
8.1 /10
CX Score
8.3 /10
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Category
SAP CRM
8.1 /10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative
9% Neutral
88% Positive

Pros

  • Trustworthy
  • Fair
  • Reliable
  • Respectful

Feature Ratings

Average 80

Sales Management

83

Lead Management

82

Activity and Workflow Management

82

Account and Contact Management

82

Marketing Management

81

Collaboration

81

Customer Service Management

81

Analytics and Reporting

79

Quote Contract and Proposal

79

Telephony and Call Center Management

77

Mobile

67

Vendor Capability Ratings

Average 80

Vendor Support

82

Quality of Features

82

Business Value Created

81

Breadth of Features

80

Ease of Data Integration

80

Ease of Customization

80

Product Strategy and Rate of Improvement

79

Ease of Implementation

79

Ease of IT Administration

79

Usability and Intuitiveness

78

Availability and Quality of Training

77

SAP CRM Reviews

Sanjay Diyodra ©.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

"Comprehensive CRM solution with robust integratio

Likeliness to Recommend

8 /10

What differentiates SAP CRM from other similar products?

SAP CRM stands out for its robust integration with other SAP modules, providing a comprehensive end-to-end solution for customer relationship management.

What is your favorite aspect of this product?

As a machine learning model, I don't have personal preferences, but users often appreciate SAP CRM's scalability and customization capabilities for tailored business solutions.

What do you dislike most about this product?

I don't have personal opinions, but users sometimes express concerns about the complexity of SAP CRM's implementation and learning curve.

What recommendations would you give to someone considering this product?

Prioritize thorough training and consultation to maximize the benefits of SAP CRM's extensive features and ensure successful implementation.

Pros

  • Respectful
  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Nov 2023

SAP CRM – My Two-Year Journey

Likeliness to Recommend

10 /10

Pros

  • Inspires Innovation
  • Altruistic
  • Acts with Integrity
  • Generous Negotitation

Ankit G.

  • Role: Finance
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

A Systematic CRM Tool

Likeliness to Recommend

9 /10

What differentiates SAP CRM from other similar products?

The best thing about SAP CRM (7) is it will run on the web. It contains a lot of amazing features that aid with product analysis, product quotation administration, customer data management, and CRM offers. It enables you to keep all customer-related information in one location, offering a comprehensive picture of your consumers across many touch points.

What is your favorite aspect of this product?

Since I have been using that software for a utility project my favorite aspect was billing. Billing a customer is very efficient and user-friendly.

What do you dislike most about this product?

It is complex to adapt the tool to different organizations as it will depend directly on the operations and the type of products and services of each company.

What recommendations would you give to someone considering this product?

If you are looking for some complex abilities and highly integrated CRM tool then you can definitely consider SAP CRM

Pros

  • Trustworthy
  • Client Friendly Policies
  • Reliable
  • Saves Time

Cons

  • Less Productive
  • Less Transparent

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